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Posted by on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups | 0 comments

5 Data Points to Point Your App Marketing in the right direction for 2017

5 Data Points to Point Your App Marketing in the right direction for 2017

App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...

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Posted by on Aug 28, 2014 in Apps, Marketing, Mobile | 2 comments

How to Get More Users for Your App in 5 EASY Steps

How to Get More Users for Your App in 5 EASY Steps

Getting More Users for Your App in 5 EASY Steps Ok, ok, so maybe what I’m about to talk about is not the “easiest” thing to do.. BUT – I can assure you that by the time you’re finished reading this, it will have been explained in a way where the implementation thereof seems pretty “easy“. 😉 True story: I was having dinner last night with a friend who was asking for tips on how to go about marketing her teams app that is going to be published in about 3 months or so. The just of what I told her will be outlined in this article, so let’s start from the top. First Step: Build Community from the Get-go It’s never too early to start building a community of curious “would be users”/followers for what you’re working on. Hollywood has been especially good at this over the last few years in using Apps to to boost pre-release engagement for a film that’s about to come out and then again...

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Posted by on Aug 26, 2014 in Apps, Marketing, Mobile | 0 comments

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

  Over the past few weeks both Google and Facebook announced major changes to how games with in-app purchases (IAPs) are able to be advertised on their networks. Google for instance, plans to instate several new policies by the end of September, including: No longer allowing apps to be categorized as “free” if they offer in-app purchases Preventing users (particularly children) from being debited through an app’s default settings Encouraging developers to provide an email address should consumers wish to voice concerns or complaints. When it comes to Facebook, they’re making similar pushes in conjunction with the release of their latest advertising API. While the decision to end incentivized “likes” is garnering more media attention, requiring all apps to disclose whether in-app purchases are offered will have a much bigger effect on marketers when implemented on November 5th. While some developers (less than 10%) still haven’t even transitioned into having Freemium / free-to-play as their monetization strategy, 90% have. But here we are, 4 years after freemium started becoming...

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Posted by on Dec 11, 2013 in Apps, Marketing, Mobile | 0 comments

Shopping Tops Out on Thanksgiving vs BlackFriday

Shopping Tops Out on Thanksgiving vs BlackFriday

With all the craze this year with endless Black Friday deals, you’d be surprised to discover that Thanksgiving actually had more shoppers purchasing things via their mobile device than on Black Friday itself. According to IBM and Flurry, Black Friday mobile shopping was responsible for 20% of online retail sales. On Thanksgiving day, sales spiked to 43% of visits and accounted for 26% of sales. This goes to show how connected devices are really influencing sales. Even to the degree where it’s become a holiday tradition. But enough with the talk, let’s take a look at some chars so you can get a better visual understanding of what exactly went down on Turkey day. In the image above it is evident that the bump in usage comes dead in the center of Thanksgiving and quickly declines thereafter. Comparitively, over the years this change in traffic has been getting more and more evident. Looking at the image above, you can see just how much Thanksgiving kicked Black Friday’s ass in...

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Posted by on Dec 3, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

App Store Optimization on iOS 7 – What you NEED TO KNOW [INFOGRAPHIC]

With over 200 million users already having the latest OS from Apple on their devices, it would be a wise thing to figure out how to get your apps ranking better in the App Store on iOS 7. According to DCI, out of more than 80,000 apps that were indexed in the App Store more than 5,500 have at least one mention on iOS 7 in their reviews. It ALSO means that there are more than 920,000 Apps that aren’t even getting indexed AT ALL. So unless you want to be part of that HUGE ASS statistic, then you better pay attention. Thanks to the folks at DCI, the information you need to know has been provided in visual format in the Infographic below....

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