Fiksu Reports Results of Facebook PPI Campaigns
Mobile analytics company Fiksu has today reported their findings on the performance of Facebook Pay-per-Install Campaigns they have ran with several of their clients. Here’s the skinny:
- Click through rates are twice as high as what they saw when testing on typical networks
- Conversion rates are significantly higher than many other sources
- Loyalty and user retention are higher than a typical network
- CPI ranges are highly variable, but for the apps we’ve tested are within a reasonable range relative to costs seen on other networks
Fiksu notes that: the results are preliminary and can’t be gauranteed for every app.
Overall, Fiksu believes that FB’s PPI opportunities will become a powerful resource for mobile marketers. Additionally, Fisku encourages targetting users who are already engaged with you/ like you – (in this instance). Fact of the matter is, cross-channel marketing will always be important, but it’s just as – if not more important to understand that..
- The people who already like you..
- The people who already buy from you..
- The people who already talk about you..
Will be your BIGGEST and BEST
- Advocates..
- Repeat customers..
- Evangelists..
If you’re looking to find out more on the subject..
Fiksu is hosting a FREE Webinar this Thursday on, App marketing on Facebook: Using Social Media to Drive Mobile App Installs. The Webinar promises to have more client examples, best practicies, and suggested strategies.
You can Signup Here if interested.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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