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Posted by on Mar 7, 2013 in Android News, Mobile | 0 comments

Android accounted for 79% of All Mobile Malware in 2012 – 96% in Q4

Android accounted for 79% of All Mobile Malware in 2012 – 96% in Q4

According to a report out today from security specialists F-Secure, Android accounted for 79% of all malware in 2012, up from 66.7% in 2011 and only 11.25% in 2010. When it comes to Apple’s iOS on the other hand, it remains one of the least compromised, with just 0.7%.   Symbian, (whose market share is basically going off a cliff) is being left for dead by its former parent Nokia, down to 19% of all malware, compared to 62.5% two years ago (probably because hackers don’t think it’s worth their time anymore). Meanwhile, Windows Mobile, BlackBerry and J2ME each accounted for less than 1% of threat families in circulation in the year. Taking a look at the chart below we can see that, Android’s malware record appears to have seen a particularly high jump in Q4 2012 (up to 96%). Sean Sullivan, Security Advisor at F-Secure Labs went on to write, “Malware in general has a parasitic relationship with its host,” “As old Symbian handsets continue to be replaced...

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Posted by on Mar 7, 2013 in Android News, iOS Updates, Mobile | 0 comments

Android to overtake iOS this year with 58% of App Downloads

Android to overtake iOS this year with 58% of App Downloads

2013 is said to be the year where Smartphone developers become ‘Android-First’, but that’s not to say that  iOS won’t still dominate the tablet space.  New research presented by  ABI shows that smartphone app downloads will reach 56 billion this year, with Android set to account for a 58% share over iOS’s 33%. Windows Phone is expected to secure around 4%, and BlackBerry just 3%. When it comes to Tablets, app downloads are to hit 14 billion this year, Apple’s iPad(s) accounting for 75%.  Android is looking at 21% share with 4% from Amazon’s Kindle Fire alone, and the others to accounting for the other 17%.  Windows tablets will secure just 2%.   ABI Senior Analyst, Aapo Markkanen went on to say,  “Arguably the most pressing issue for Google is how much of this handset momentum will ultimately trickle down to tablets, where Apple is holding the fort remarkably well. “We would argue that in this context Google will actually benefit from the efforts by Amazon, since the presence...

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Posted by on Mar 7, 2013 in iOS Updates, Mobile | 0 comments

Singly’s latest SDK is out and better than ever.

Singly’s latest SDK is out and better than ever.

Well, technically they launched V 1.2 of their iOS SDK last week, but – they’ve just now (30mins ago) officially unveiled it to their current subscribers.  New updates and features of the SDK include: Support for native Twitter auth Additional features for native Facebook auth flow Improved error handling within your app Support for deleting an account at Singly (useful for testing) Notifications are now posted to NSNotificationCenter when the session is started and reset Getting Started Docs can be found here. Additionally, Singly’s Friend-Finding service is certainly worth checking out.  Basically, instead of being shown an alphabetical list of all of your friends, or shown a random selection of 10 to 15 friends.  Singly shows you users you actually interact with, and are connected to on multiple...

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Posted by on Mar 7, 2013 in Mobile | 0 comments

So Much for the “One” Phone to Rule Them All | HTC Sales drop 44% in February

So Much for the “One” Phone to Rule Them All | HTC Sales drop 44% in February

Ouch.  Just reading that over makes me cringe a little.  Personally, I would have thought that after all the effort that went into design and development for the HTC One they would have had a real winner on their hands.  Unfortunately, as the saying goes – numbers don’t lie.  This will be the lowest year ever with low sales figures for the Taiwanese behemoth HTC.  Year-over-year HTC is down 44% to $380.4 million in sales, this represents the lowest sales figures in 3 years.   The company is hopeful that the new One flagship smartphone (set to hit shelves towards the end of March) will lift its dwindling sales. While Q1 often proves to be a typically a tough time for handset vendors, this is usually offset by a strong Q4. However, this is of little consolation to HTC, who also performed poorly during the Q4 of 2012. Time will inevitably tell whether or not the launch of the HTC One smartphone will indeed provide a much-needed boost for...

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Posted by on Mar 7, 2013 in Android News, iOS Updates, Mobile | 0 comments

Smartphones to Out-ship Features in 2013

Smartphones to Out-ship Features in 2013

According to a new report by market analyst IDC, for the first time ever smartphones are expected to outship feature phones this year (2013).  The firm predicts that vendors will ship an upwards of 918 million smartphones this year, which will equate to 50.1% of the total number of global mobile phone shipments.  IDC also forecasts by the end of 2017 1.5 billion smartphones will be shipped worldwide, accounting just over two-thirds of the total mobile phone forecast for the year. When looking to the east, China is set to remain the world’s largest market for smartphones; specifically low-cost handsets based on the Android operating system.   Melissa Chau senior research manager at IDC had this to say, “While we don’t expect China’s smartphone growth to maintain the pace of a runaway train as it has over the last two years, there continue to be big drivers to keep the market growing as it leads the way to ever-lower smartphone prices and the country’s transition to 4G networks is...

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Posted by on Mar 7, 2013 in Marketing, Mobile | 0 comments

The Mobile Shopper in 2013 [INFOGRAPHIC]

The Mobile Shopper in 2013 [INFOGRAPHIC]

A new infographic released by the folks at Intela looks at the growing uptake for m-commerece in the UK and US, and how we can understand these tech savvy shoppers.  Part of the infographic reveals that 44% of US consumers are now thought to be more likely to make a purchase via their mobile device than they were just a year ago, while the same is true for 40% of UK consumers in those same 12 months.   Earlier last month Intela also published a report that revealed 12% of consumers would be happy to make substantial purchases of over the $129 range in a single purchase over their phone.  The report also found that email optimized for mobile is a key trigger for 27% of consumers in the UK to make a mobile pruchase, VS banner ads on mobile sites that only  triggered a hardly mentionable 1%.   These trends were also found to be true in the US with 36% of smartphone owners driven to make a...

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Posted by on Mar 6, 2013 in Marketing, Mobile | 0 comments

m-Commerce and In-App Messaging Campaigns, Why Use Localytics?

m-Commerce and In-App Messaging Campaigns, Why Use Localytics?

It really goes without saying (but I’ll say it any way) that m-commerce is one of the fastest growing and unique channels of any retailer’s engagement initiatives with their buyer. With this rapid adoption, especially in commerce, it is vital that your marketing campaigns be more engaging and relevant to mobile users than ever before (especially considering you have a 97% read-rate, WHY WOULDN”T you want them to be??).   Today we’re going to be discussing how you can go about setting up campaigns that won’t just get people to “feel good” about your brand, but plainly – make you more money.   First and foremost, before you even THINK about getting into this type of campaign building and strategy, you need a service that will allow you to deliver the messages you will be creating.  Localytics is one of these services that allows you to send rich, customized messages, specifically crafted for individual audience segments directly based on your analytics data. Because it is based on your user...

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