Fiksu March 2013 Indexes
Celebrating 2 years in business, Fiksu has also reported their March indexes , as well as recording their 100 billionth app user action. When taking a look at the index data Fiksu found that the volume of daily downloads for the top 200 free iPhone apps and app marketing costs remained some-what balanced, similar to that of February’s. The Fiksu Cost per Loyal User Index increased by 5%/ 0.07cents , to $1.36, from February’s $1.29. The Fiksu App Store Competitive Index also dropped 4%, to 5.02 million daily downloads in March from February’s 5.20 million. One thing to note however is that, this represents a 12% YOY increase from March 2012. With that being said, March’s “new normal” was good news for mobile app marketers. With increased inventories and costs staying relatively the same this reflects a maturity in the overall quality of apps and their ability to engage...
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