Fiksu March 2013 Indexes
Celebrating 2 years in business, Fiksu has also reported their March indexes , as well as recording their 100 billionth app user action. When taking a look at the index data Fiksu found that the volume of daily downloads for the top 200 free iPhone apps and app marketing costs remained some-what balanced, similar to that of February’s.
The Fiksu Cost per Loyal User Index increased by 5%/ 0.07cents , to $1.36, from February’s $1.29.
The Fiksu App Store Competitive Index also dropped 4%, to 5.02 million daily downloads in March from February’s 5.20 million. One thing to note however is that, this represents a 12% YOY increase from March 2012.
With that being said, March’s “new normal” was good news for mobile app marketers. With increased inventories and costs staying relatively the same this reflects a maturity in the overall quality of apps and their ability to engage users.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
