Another reason you want to get you App in the app store before December 22nd
Noted by the folks over at Prosper Mobile
More than half of mobile users will shop via device THIS Christmas!
..and if that wasn't enough - 2/3 will use mobile devices when in-store to compare prices.
Hopefully you're getting ideas from this.. for "seasonal apps" that I mentioned in my App Store Lockdown Article.
With over 55% of mobile users planning to use their devices for purchases, research, and store locating this year, I ask you.. Are you on the ball with this?
Over 61% plan to use their phones and tablets as a 'mobile mall' for comparing prices and shopping. The remaining 38.1% will use their devices to store gift lists (for Santa) and plan shopping trips.
So here's the skinny on the rest..
66% of shoppers plan to do price comparison
59.7% will check web prices to get the best deal
Pam Goodfellow, consumer insights director over at BIGinsight, had this to say:
"Comparing prices and products between retailers is just another of those smart shopping strategies that consumers have adopted to keep their spending in check."
That's it for now,
Kevin