Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Jun 12, 2013 in Apps, Marketing, Mobile | 0 comments

What Will iOS 7’s “Near Me” Mean to Developers?

What Will iOS 7’s “Near Me” Mean to Developers?

First of all, I think this just goes to show that Apple clearly has no idea how to handle the MASSIVE amount of Apps that its platform is taking on every-single-day.  I mean, with over 900,000 Apps on iOS – and $10 Billion paid out to developers to say it’s a “hot market” is grossly under-stated – but I digress. “Near Me” which replaces the former, “Genius”‘s spot front and center (see image below) will, (in my eyes) provide a tremendous opportunity for local small and medium sized businesses looking to promote their apps across a given local. Additionally, it could also provide considerable value for dealers, franchise businesses, large retailers, and chains that want to reach consumers in particular areas. When it comes to how “Near Me” will affect ASO (App Store Optimization), whether it will help or hinder – is still yet to be determined. I do however see this as an incredible opportunity for developers who understand the idea of ‘developing for local markets’. Undoubtedly, for...

Read More

Posted by on Jun 12, 2013 in Apps, Mobile | 0 comments

Google Acquires Waze for $1.3 Billion

Google Acquires Waze for $1.3 Billion

Probably the biggest news this week with the exception of the unveiling of iOS7 from Apple. Waze, which was founded in 2007 has recently been quite a topic in the press as it had previously attracted other potential ‘buyers’ such as Apple, and Facebook. The company which has only raised $67 million in funding, has 110 employees with the majority of its staff in Israel and 10 or so in Palo Alto, including CEO Noam Bardin. Bardin revealed some of the motivations for going with Google in a Blog Post yesterday, specifically that of working with CEO Larry Page and Google GEO VP Brian McClendor: “We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world,” adding, “nothing practical will change” after the acquisition, and that Waze “will maintain [its] community, brand, service and organization.” Needles to say, it will be interesting to see how Google...

Read More

Posted by on Jun 8, 2013 in Marketing, Mobile | 0 comments

Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]

Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]

Thanks to the folks over at Hanapin Marketing, we have this interesting infographic to look at today, particularly in the direction of the mobile PPC landscape – and not just in terms of how CPC’s perform, but also the most frequently used platforms by advertisers (as well as their results). Some key findings  include.. Paid Search Ad Spend by Device Computer: 86.1% Tablet: 8.9% Mobile Phone: 5.0% Paid Search Cost Per Click by Device Computer: $0.56 Tablet: $0.46 Mobile Phone: $0.30 Share of Total Ad Spend vs Share of Resulting Clicks Computer Ad Spend: 86% Clicks: 81% Tablet Ad Spend: 9% Clicks: 10% Mobile Phone Ad Spend: 5% Clicks: 9% More in the infographic below –...

Read More

Posted by on Jun 7, 2013 in Apps, Marketing, Mobile | 0 comments

To Self Publish or Publish Through a Publisher

To Self Publish or Publish Through a Publisher

Every once in a while there isn’t really much “good news” out there in terms of things I consider to be insightful.  I mean shoot, if we look at just the last couple days, this whole “Project PRISM” thing and the lay-offs from Zynga and other studios are dominating the headlines.  That, and I guess Apple’s WWDC that’s coming up rather soon. For the rest of us that are looking for ways to move our business forward in the App and Mobile world, there is still hope.  And, in this article I hope to deliver some value to prove that there are still some of us that care about providing insightful information that can actually help people.  Versus, stressing them out over shit that’s been happening for years and rubbing gloom-and-doom forecasts in our faces.   Enough of that. Let’s talk about something else..   Had a fun time chatting this morning with one of my fellow readers, and he asked me a very good question, so good that I...

Read More

Posted by on Jun 6, 2013 in Android News, Mobile | 0 comments

Gingerbread Leads as Most Popular OS on Android

Gingerbread Leads as Most Popular OS on Android

According to recent numbers from the Android Developer Dashboard, Gingerbread is still the most-used version of Android. The latest update which pulls data from the last two weeks, shows a total of 36.5% of users access the Google Play store through Android versions 2.3 to 2.3.7, beating both Ice Cream Sandwich and Jelly Bean. Second place with 29% goes to Jelly Bean which continues to have issues getting devices on 4.2. And in third, Ice Cream Sandwich makes up just over a quarter of the OS Share at 25.6%. More can be deduced from the image...

Read More