3 Driving Forces to Rising Costs of Mobile Marketing

Fiksu reported yesterday that after a steady couple of months things appear to be heating up for mobile marketers. It found its Cost Per Loyal user Index reach a $1.50 (increase of 10% or .14 cents) over March’s $1.36. The App Store Competitive Index also rose 11% to 5.61 million daily downloads from 5.02 million in March. After digging into the Data Fiksu was able to conlclude a few things, which are: “First, the relentless industry investment in mobile by brands large and small that kept competition high throughout the month. Second, the industry’s smooth transition from Apple’s UDID to its new Advertising Identifier (IDFA) actually kept traffic stable when it could have caused some disruption. And third, the increasing traction of Facebook mobile app install ads, which may have provided developers with a greater pool of efficient inventory and likely buffered the industry against even greater rises in costs.” Fiksu also had a thing or two to say about Apple’s transition to UDID’s.  You can read more on...