Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Apr 10, 2013 in Apps, Mobile | 0 comments

13.4 Billion App Downloads in Q1 of 2013

13.4 Billion App Downloads in Q1 of 2013

Canalys has released a new report that concludes the top 4 app stores delivered a total of 13.4 billion app downloads for Q1 of 2013. These downloads are across Apple’s App Store, Google Play, Windows Phone Store and BlackBerry World, which are also up 11% from Q4 2012. Developer revenue also grew 9% with app revenue reaching $2.2 billion in gross returns.   Adam Daum, Canalys Chief Analyst said, “Apps have had a huge impact on the way consumers use mobile devices, what they value, and what they expect from smart phones and tablets. They are now central to how consumers engage with content and connected services, and how they personalize their devices around the app-enabled features that are important to them,” “This is a multi-billion-dollar growth market, with more and more consumers around the world now comfortable and confident in finding apps, downloading them and making in-app purchases, on a growing addressable base of smart phones and tablets.”   Of the top 4 players, Apple and Google lead...

Read More

Posted by on Apr 10, 2013 in Marketing, Mobile | 0 comments

Flurry Gets into Real-Time Bidding

Flurry Gets into Real-Time Bidding

App analytics company Flurry announced today the launch of ‘Flurry Marketplace’ its own RTB (real-time bidding) exchange for mobile apps. Simply put, it enables advertisers to bid on available ad impressions in real time. While this type of stuff has been around the web for years on end, (Adwords, FB PPC, Bing, Yahoo, etc..) it’s just making its way to mobile, and given the size of Flurry’s data set it can offer advertisers; makes Flurry’s entrance into the market quite noteworthy. As a company who sees more than 1 Billion smartphones and tablets used per month, and 300,000+ apps using its FREE Flurry Analytics product, this is not only exciting, but has also allowed Flurry to establish relationships with app developers, and publishers to direct them to their other premium products.   The Marketplace will come pre-bundled with app audience data so programmatic buyers can evaluate bid requests based on different demographics such as: age, gender, device, geography, application category,etc..  Bundling audience data into the RTB product lets Flurry...

Read More

Posted by on Apr 9, 2013 in Apps, Mobile | 0 comments

All-time Revenues and Downloads of 250 Top Grossing Apps

All-time Revenues and Downloads of 250 Top Grossing Apps

Another update to the report Distimo  released a while back, which analyzes the all-time downloads and revenues of the top 250 grossing apps from February, 2013 – also showing the most lucrative models for app monetization. These apps have been published since January 2012. The main takeaways: In-app purchases generated a record setting 76% of all revenue in the Apple App Store for iPhone in the U.S. in February 2013 (up 53% from Jan, 2012). In the Asian markets (Hong Kong, Japan, China and South Korea), 90% or more of all revenue was generated by in-app purchases. Broken down by business model: 71% IAP Revenue from Free Apps, 24% from Paid and 5% IAP from Paid Apps. Of the top 10 apps for February, the average revenue per download(ARPD) ranges from $0.37-$7.04. Interestingly, of the 3 monetization models, freemium apps generated the least amount of revenue per download with an average of $0.93. Looking at the top 250 apps in Apple’s App Store in the U.S., 92 freemium apps generated...

Read More

Posted by on Apr 7, 2013 in Apple, Mobile | 0 comments

New Apple Patent for LockScreen Features

New Apple Patent for LockScreen Features

  Apple, like most big tech companies (Samsung, Google, LG, Panasonic, etc..) file a lot of patents for inventions that will likely never come into fruition. Today is no different, Apple has published documents to the U.S. Patent and Trademark office discovered by PatentlyApple, see image below. One of the more noteworthy features is the newly animated lock-screen which would allow quicker access to frequently used apps via new animated feature accessible through a home button that could also recognize pressure input. Sure some might argue that this isn’t something Android hasn’t already had for years, but can you imagine it being on an iOS? It’s about time if you ask me.  These new features will surely help iOS users bypass having to input their security pins just to ‘access’ the things that they should (in theory) already have access to from the get-go. In addition, apple filed another application in Q3 of 2011 which shows Apple experimenting with the possibility of having hybrid/notebook tablet designs (nothing Windows hasn’t...

Read More

Posted by on Apr 6, 2013 in Apps, Marketing, Mobile | 1 comment

3 App Monetization and Marketing Strategies You Can Implement TODAY

3 App Monetization and Marketing Strategies You Can Implement TODAY

Sometimes a well polished App just isn’t enough.  More so – many developers with the mindset, “if I build it they will come” will more than likely do themselves more harm than good.  Sure, a remarkably designed app is the foundation of acquiring, hundreds,thousands, and even millions of users..BUT – it doesn’t stop there.  Now adays’ people don’t want to pay for apps anymore.  Seriously.  76% of App Revenue came from in-app-purchases last year, and that doesn’t look to be declining anytime soon.   So then the question becomes.. How do I create my app to be profitable from the start, without compromising my users experience?   We’re going to talk about 3 ways you can do just that, so read on..   1) Paid Downloads At the end of the day, it’s all about driving traffic, converting traffic to leads, and getting sales.  Luckily, in mobile these first two occurences happen almost instanteously, it’s the last one that is the real stuggle for most developers.  Whether you decide...

Read More

Posted by on Apr 5, 2013 in Apple, Mobile | 0 comments

Apple Increases Gap as Leading Smartphone Vendor in US, iOS Takes Share from Android

Apple Increases Gap as Leading Smartphone Vendor in US, iOS Takes Share from Android

comScore has released their February monthly report that ranks the top smartphone OEMS (Original Electronic Manufacturer’s  and platforms for the 3 month period ending in February. As seen in the image below, Apple’s distribution increased by near 4% (3.9%) while Samsungs only increased by 1%.  HTC,Motorola, and LG all showed declining shares between 1.7% and .2%.   One thing to note is: “the shipped vs. sold dispute doesn’t apply to comScore’s results, as its data comes from surveys tracking smartphone subscribers and usage and not sales or units shipped.”   While Apple may lead in OEM, Google still reigns over all with the top OS.  Despite the fact that it decreased from 53.7% (in November) to 51.7% in February, it still is quite a chunk higher than iOS at 38.9%.  Sadly, Blackberry, Microsoft, and Symbian only represent 9.1% of the remaining market (cumulatively).  With Blackberry at 5.4% share, Microsoft at 3.2%, and sad Symbian at 0.5%. ...

Read More