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Posted by on Apr 5, 2013 in Apps, Mobile | 0 comments

Average U.S. User Spends 2 1/2+ Hours on Their Mobile – Flurry

Average U.S. User Spends 2 1/2+ Hours on Their Mobile – Flurry

Flurry (who does App Analytics) has  reported that the average U.S. mobile owner spends around 2 1/2 hours a day using their iOS/Android smartphones and tablets. That being said, 80% of time is spent on apps.  The report further indicates that 85% of consumers prefer mobile apps over mobile websites, and the data from Flurry suggests no different. Flurry found that 80% (of the 2hrs and 38mins) of the time is spent inside apps, with the mobile web being consumed for the remaining 20% or 31mins.   While games still reign the most popular with 32%, Facebook took 18%, and entertainment 8%.  As Flurry celebrates their 5th anniversary since launch  they’ve also released the data that its services have added to over 300,000 apps, with more than 1 billion sessions per month.   See the charts below for more info.   New App Usage on devices increased 20% while same app usage decreased 20%. Average apps ‘launched’/publisher per-day increased by .4 from 7.5 to...

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Posted by on Apr 5, 2013 in Apps, Marketing, Mobile | 0 comments

Twitter Gives Mobile App Developers Options for PPI

Twitter Gives Mobile App Developers Options for PPI

The twitter you have learned to love, and grow with has received a major update (a good one no-less), one that will be VERY helpful to App Developers looking to run some Pay-per-install campaigns. While historically, when thinking about twitter you may have thought: “how can I best say this in 140 characters – I don’t know if that’s even possible to say something in 140 characters…I guess I could try?” In any case, twitters tweets are changing to what Twitter is calling “Twitter Cards” if you’re familiar with how the Apps are displayed in the Apple App Store, then it looks very similar. These “Twitter Cards” will provide brief previews of linked content for: videos, images, and stories. This is Twitters way of giving mobile app developers a major new marketing opportunity.   SEE ALSO: Fiksu’s result of Facebook CPI Campaign. Some of Twitters new features include: Deep-linking, (this enables users to click into an app to view content that is linked to the tweet(s)” This can be...

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Posted by on Apr 5, 2013 in Apple, Apps, Mobile | 0 comments

Apple Releases Stats for its Share in ‘Job Creation’ and $8 Billion Paid Out to Developers

Apple Releases Stats for its Share in ‘Job Creation’ and $8 Billion Paid Out to Developers

It’s always nice to see how things like the mobile, and app industry is affecting every-day lives. People who may otherwise have no place to go. Today we’re going to take a look at a company that has clearly got their sh@t together, and is clearly helping others achieve the same. While there are a lot of stats included in Apple’s report, we’re going to emphasize the ones pertaining to the App Ecosystem. As written on Apple’s website, “Based on a study by Analysis Group in February 2012, Apple has directly or indirectly created 307,250 U.S. jobs.* These jobs — spread across all 50 states — include thousands of jobs in numerous industries, from the people who create components for our products to the people who build the planes and trucks that carry them to our customers. For example, this figure also includes workers in Texas who manufacture processors for iOS products, Corning employees in Kentucky and New York who create the majority of the glass for iPhone, and...

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Posted by on Apr 3, 2013 in Mobile, Startups | 0 comments

Apptopia to Project Apps Future Revenue / Valuation [INFOGRAPHIC]

Apptopia to Project Apps Future Revenue / Valuation [INFOGRAPHIC]

Wouldn’t it be nice if you could some-how just know whether or not an app will be a runaway success in the future?  Wouldn’t it be nice if there was a company that took a handful of metrics based on: DAU’s, Downloads, Revenue per month, and the like and was able to determine the valuation of a company if they were to sell?   I think it would be nice.  And, Apptopia thinks so too.  The company which only launched 12 months ago, and has achieved $1 million in sales ($850k to developers) is now ‘relaunching’ its website with an emphasis on a more investment/ROI-focused model, specifically how an app’s current activity in terms of the aforementioned metrics can be monetized to make a return.  At present, Apptopia is able to make a 6-month projection for an app based on data currently available, this allows them to make a 6-month projection of revenue for an app, as well as the projected monthly ad revenue for the app before ads are...

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Posted by on Apr 3, 2013 in Mobile | 0 comments

Celebrating 40 years of Mobile Phones [INFOGRAPHIC]

Celebrating 40 years of Mobile Phones [INFOGRAPHIC]

With the first cellphone having been made publicly available in 1973, and weighing in at 2.5 pounds, it goes without saying  – we’ve come a long way. Today is the official 40th birthday according to Mashable.  Evidently 40 years ago today, Mobile Phone creator Martin Cooper placed the first mobile call on the streets of NYC to his rival Joel Engel who was currently head of research at Bell labs.  Unfortunately at the time, the battery life only alotted for 20 minutes of conversation.   Since then, there has indeed been some remarkable improvements, not to mention the price for the original phone ($3,995 or what would be $8,700 today) has come down significantly to on average below 1/20th of that.  Additionally, the weight for instance (of the iPhone 5) is a mere 3.95 ounces, vs the 2.5 pounds.  Thanks to the folks at ColumnFive who has partnered with Mashable, they have compiled a Infographic that depicts the timeline and pivotal moments of the cellphone’s history.   Was your...

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