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Posted by on Feb 17, 2013 in Apps, Marketing, Mobile | 0 comments

5 Tips for Making Your Game Stand Out in A Crowded App Marketplace

5 Tips for Making Your Game Stand Out in A Crowded App Marketplace

It seems like every-single-day someone comes along with “5 more tips” on how to get your app to stand out.  Fact of the matter is, there are countless things you can do to make your app stand out amongst the competition.  Today we’re going to focus on some new ideas that haven’t been covered in the past, some that will hopefully get you to think about your over-all strategy before your app hits the store.   Let’s get into it.   1) Be different Sure there’s a ton of games that are basically clones of other games, but you know the really, really, really successful ones like Minecraft, CSR Racing, Infinity Blade, etc.. all drew from inspiration but inevitably brought something new to the table which allowed them to cut through the massive competition and succeed.   2) Decide on a monetization model early Because, to be quite honest, premiums, free games, and freemiums are all entirely different.  Many arcade-style games for instance don’t fit the freemium model well...

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Posted by on Feb 16, 2013 in Marketing | 0 comments

What will Graph Search mean to your business?

What will Graph Search mean to your business?

As a marketing strategist that’s a question I think about on behalf of my clients almost on an on-going basis.  As a small businesses, or enterprise social media marketer it’s something you should probably be thinking about as well.  With 90% of small businesses on facebook you’d be surprised to learn that only 1/3rd only make a post a couple times a week. Another 3rd want to spend even less time on social media.  With Facebook’s new ‘graph search’ on its way, that’s something that’s going to need to change.   Assuming you want your local business to grow.   If you haven’t been filled in on what ‘Graph Search’ will allow, let’s start there.  Facebook’s new graph search is going to allow Facebook’s 1 Billion+ members to easily and quickly find the best local businesses – according to their friends and other locals. Whether restaraunts, realtors, doctors, or carpenters: Facebook will highlight the services and businesses that your friends like, use, and engage with.   Don’t get left...

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Posted by on Feb 15, 2013 in Mobile | 0 comments

Mobile Games market up 33% in 2021 to $9 Billion.

Mobile Games market up 33% in 2021 to $9 Billion.

With now more than 500 Million mobile games worldwide their spending power has reached an astounding $9 Billion per year, according to market research firm Newzoo. Annual growth rate for instance is at 32%, revenue generated in the US alone increased 16% year-over-year in 2012. Newzoo also notes that the UK boasts the highest proportion of paying players at 38% of all British mobile gamers ‘paying to play’. With 33% of all smartphone and tablet downloads worldwide being games a resounding 66% of all money spent on these device sis going to...

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Posted by on Feb 15, 2013 in Apps, iOS Updates, Mobile | 0 comments

Supercell overcomes EA to take #1 spot for Top Grossing Game and Company on iOS

Supercell overcomes EA to take #1 spot for Top Grossing Game and Company on iOS

A new report from Newzoo has been released revealing its market breakdown on the US and Northern European mobile sector. In December, EA was ahead of Supercell, thanks to the 9 games it then had in the top 200 (now 10), but last month – in January, the Finnish outfit Supercell bounced back gaining the top spot.   Clash of Clans remained the top grossing individual title in January, while King.com’s Candy Crush Saga crushed it at #2, Supercell’s Hay Day was in #3 which left The Simpsons: Tapped Out at #4 dropping down 2 spots from where it was in December.   When it comes to Google Play on the other hand, things aren’t quite the same – not even close.  With Korea and Japan being the two most valuable Android markets, it’s the Japanese and Korean companies who’re leading the way (as seen in the image below).   GungHo at #1, NAVER at #2, Mobage at #3, and GREE being all the way down at...

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Posted by on Feb 15, 2013 in Apple, iOS Updates, Mobile | 0 comments

iOS 6.1 Security Flaw Grants Limited Access to Phone

iOS 6.1 Security Flaw Grants Limited Access to Phone

With Apple’s newest iOS Update and just a few quick steps, it’s not hard to open the phone app on any unlocked iPhone running iOS 6.1. After that, the person can pretty much do anything on your phone, as seen in the video below. As far as HOW someone came across this completely random set of commands to get this result, don’t ask me. The process involves holding down the power button and aborting an emergency call. This flaw causes the phone to load the phone app, giving anyone full access to the dialer, contact list, voicemails, call history, and (photos by editing a contact). Emails or Text messages can also be sent by sharing a contact, and Facetime is accessible through the contacts as well. App had this to say on the matter to TechCrunch, “Apple takes user security very seriously. We are aware of this issue, and will deliver a fix in a future software update.” While it’s not as easy as it looks in the video,...

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Posted by on Feb 15, 2013 in Apps, iOS Updates, Mobile | 0 comments

Bumps latest update will have you saying “so long” to your USB Flash Drives

Bumps latest update will have you saying “so long” to your USB Flash Drives

For those of us who don’t use cloud services already, the ones probably walking around with a little thumb stick in their jean pockets..I have some great news. Really. Have you heard of the App Bump? No? Well you’re about to. In the apps latest update on iOS and Android it allows you to “bump” your phone with your computer to share any file from your phone to computer and vice-versa. I know, sounds awesome right? CEO and Co-Founder David Lieb described the added functionality saying, “we’ve kind of turned Bump into an unlimited and ubiquitous USB drive. So you can throw your USB drive away, as long as you have a phone with Bump on it.” Adding, “What we try to do is build products that ‘normal’ people can really engage with,” “So yeah, you can do all these things if you’re set up on some cloud-syncing solution, but what we find is that normal people don’t really know how to set all that stuff up…we want to...

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Posted by on Feb 15, 2013 in Apps, Mobile, Startups | 0 comments

Kleverbeast bringing easy app creation to the masses

Kleverbeast bringing easy app creation to the masses

  Ok, so maybe they’re not as cool as the apps like Cut the Rope, Angry Birds, Asphalt 7, and all those..but you can imagine the production and development costs on those aren’t cheap. By any means. Kleverbeast however, which was co-founded by Dinesh Moorjani has announced today the launch of their public beta to bring the quick and easy app creation to the masses. This will allow anyone to ‘create a beautiful, content-rich app in a matter of minutes.’ The service employs a drag and drop dashboard to help users figure out how to lay out their preferred media. Similar to how website creation has evolved, services like KleverBeast are disrupting the market place. Moorjani explains that it can cost anywhere between $20,000 on the low-end to six or seven figures on the high-end to get a team together to build an app. Kleverbeasts model starts at just $29 a month. You can update your app any time, and tes out the app on your actual mobile devices as you...

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