The Pitfalls of the Free to Play Revenue Model
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Fiksu brings Facebook integration to Optimize Mobile Ads
Facebook announced last week for the first time in history, it had more mobile users than desktop users (680 million DAU on mobile to be exact). For app marketers, Facebook presents a massive opportunity, but reaching out to and acquiring volumes of loyal users has always been an expensive and complex challenge even one that Facebook itself has had issues with. Today, Fiksu is changing all of that. Announcing the integration of the Fiksu Mobile App Marketing Platform with Facebook to support optimization for Facebook mobile app installs. This integration places Fiksu as one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers. Mobile app marketers will be able to make precise media buys that tap into Facebook’s massive audience (1 Billion+), providing an extremely efficient new channel to acquire large volumes of new, dependable, un-incentivized, loyal users. More so, they get to blend their social media and mobile app user acquisition programs into one...
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Does your business have an app yet?
With the mobile applications industry only continuing to grow exponentially it makes me wonder about the enterprises and businesses who continue to neglect implementing a B2C or B2E app into their business. Numbers don’t lie. And that’s what I have to share with you. A new report by eMarketer with data from Flurry measured the time spent by consumers across 1800+ iOS and Android shopping apps from December 2011 to December 2012 and found that retailer apps saw a massive 525% jump in time spent, rougly double the growth rate in time spent with the average shopping app (274%). As a result, retailers captured a greater share of engagement in the shopping app category, growing from 15% to 27%. The image below further breaks down how consumers are using applications into 5 major segments: Retailer apps, price comparison, purchase assistant, online market place, daily deals, All shopping apps, and all apps. If that isn’t enough to convince you that maybe your reluctance might be hurting your business, then I don’t know what will.....
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Top 5 Mistakes Developers make Pre-launch
In this article I’m going to cover some of the biggest and most common mistakes developers are making that can more or less, be easily avoided, if they have the right information at hand. 1) No USP (Unique Selling Proposition) Some developers seem to live and work in a kind of bubble, oblivious to the fact that their app could be a blatant rip off of a previous app store success, or perhaps there are other apps out there that do the same job but way better. Needless to say, it is always recommended developers test their ideas and try to get as much unsolicited feedback as possible. Whether it be from: friends, family (don’t tell them it’s your app/idea, or they may just tell you what you want to hear) an even better source for this would be, PreApps If that doesn’t work, you can always recruit beta testers on forums such as: TouchArcade or Testology. 2) No plan and no budget for marketing This is...
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Apple 128GB iPad now available
Well. It’s official. The new 128GB Apple iPad has officially become avaiable for purchase. Starting at $799 for Wi-Fi only, and $929 for Wi-Fi + Celluar. One thing that I still think about is, how silly Microsoft was to make the Surface Pro start at $899 with only 64GB, when it actually turns out to be closer to 48gb because the heavy OS takes up nearly 50% of the space. Then the with the 128GB having the same issue, and starting it at $999, which has the same issues. By comparison, it’s not that Apple’s iPads don’t take up any space for the OS, it’s just..significantly, significantly, less. The 16 GB iPad, for example, has a little more than 14 GB of available space while the 32gb Surface only has 16gb of space. Are you kidding me Microsoft? Guess not. Guess that’s why they will always be an inferior product. Guess that’s why they’re not even close to Google or Apple when it comes to being an applications...
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50% of mobile apps to be hybrid by 2016 – Gartner
With businesses increasingly looking further engage with customers, research and advisory company Gartner has predicted that more than half of mobile apps deployed by 2016 will be hybrid. Moving to meet the demand for mobile apps, many enterprises are working to leverage applications across an array of platforms. Ken Dulaney, VP and Analyst at Gartner said, “Mobility has always been a separate topic for IT professionals, but it is now influencing mainstream strategies and tactics in the wider areas of technology enablement and enterprise architectures,” “Increasingly, enterprises are finding that they need to support multiple platforms, especially as the BYOD (bring your own device) trend gains momentum.” As the capabilities of mobile devices continue to expand, so does the need for context awareness in mobile applications. Developers now have to consider both hybrid and native architectures. For apps to leverage location information, notification systems, mapping capabilities and on-device hardware, such as the camera, they need to be developed using either hybrid or native architectures. Ultimately, this...
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5 Tips for Mobile App Promotion
With 48% of App Markters saying that Ad Tracking and Measurement is their #1 concern it should be of no surprise the reason for this is simply because Ad targetting and optimization technologies on mobile are more complex and less sophisticated than online. Fortunately, below are some key insights to address these tracking and optimization challenges. 1. Understand all the available mobile ad tracking technologies. Unlike the online world where cookie-based tacking is the industry standard that works consistently across the ecosystem, mobile uses a range of different tracking technologies that are inconsistent and vary by ad network as well as platform. The primary types of ad tracking technologies available today are: UDID Apple Advertising Identifier MAC Address ODIN Digital Fingerprinting HTML5 Cookie Tracking Android Referrer The key take away is that no ‘one’ tracking technology gives you access to all the available advertising inventory, so app marketers looking for a wide reach typically use multiple technologies. 2. Segmentation is your friend. In order to be successful, ad tracking...
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