22% of US Tablet users spend $50 via their device each month

ABI Research predicts 145m tablets will ship this year and tablet-based shopping is becoming quite the trend in the US. With 22% of users now spending $50 or more via their device each month, 9% spend $100 or more. While mobile shopping of physical and digital items hasn’t affected retail stores yet, companies are concerned their shops are being turned into showrooms for e-commerce buys. Data recently showed that a 1/5 of Americans use mobiles when in-store to make price comparisons. More so, over 50% of tablet shoppers admit to having performed price checks, redeemed coupons, and completed location-based searches while shopping in the past 90 days. Jeff Orr, senior practice director of mobile devices, ABI Research, said: “Tablets are quickly becoming the go-to transaction screen within the home. The opportunity to keep consumers buying in-store squarely remains with the retailer. So far, the presence of a media tablet during the shopping experience has not altered the sales channel where consumers finally buy products.” 17% of tablet owners use...