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Posted by on Apr 21, 2013 in Mobile | 0 comments

60% of Mobile Users Consider Their Device Indispensible When Traveling

60% of Mobile Users Consider Their Device Indispensible When Traveling

When traveling, your smartphone could seem like the most important thing in existence. Even more so than money, keys, or food. This dependency consumers have created has resulted in some interesting statistics put together for us by Buzz City. Mainly, when leaving the house, and on the go – people’s phone are of the highest priority. Close to 65% say they use their device to check email both before and during travel. 69% use their device to listen to music, watch videos, read emails, and engage with social media every-day during commuting. Another 39% were found to consider their mobile as more important than money, 29% value their device above their keys and 16% claim they would prioritize their device over food. CEO of Buzzcity Dr KF Lai said, “Our research paints a picture of a constantly connected traveler  This strong consumer reliance on mobile presents significant potential for travel service providers when consumers are on the move – either for work or pleasure. Companies can take simple steps like optimizing their websites for mobile, ensuring...

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Posted by on Apr 20, 2013 in Apple, Mobile | 0 comments

10,000 iPhone 5’s Falling Like Dominoes

10,000 iPhone 5’s Falling Like Dominoes

Saturday afternoon, and nothing to do eh?  Well, maybe you could start off your day by watching this AMAZINGly well thought out Domino sequence by the folks at Aatma Studios. What you may be surprised to realize is that all these phones are actually CG (computer generated).  So, yeah – the company didn’t actually go out and BUY 10,000 iPhone 5’s, (that certainly wouldn’t be cheap).  CEO Pramod Modi Shantharam said, “Except for the first iPhone that is set off, every other phone you see is computer generated,”  “We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it.”   Also adding, “We’ve been known for visualizing unique concepts for iPhones and iPads on our YouTube channel,” “This time, we wanted to stretch our creativity and deliver something that’s almost as entertaining as an advert. We think if the iPhone 5s were to have NFC, this concept commercial could be a unique way to promote it.” “The end...

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Posted by on Apr 19, 2013 in Mobile | 1 comment

53% of Female Smartphone Owners Use 5 or More Shopping Apps [INFOGRAPHIC]

53% of Female Smartphone Owners Use 5 or More Shopping Apps [INFOGRAPHIC]

A new report from mobile marketing platform Swirl has surveyed 1,000 US female smartphone owners, to discover that while 53% may have up to 5 shopping apps on their device, they still prefer the real world in-store experience.  In fact, 76% prefer shopping for clothes and shoes in traditional bricks and mortar stores.  The data imposes that brands need to strengthen their in-store mobile offerings instead of solely focusing their effort on devices.  With only 1% of women that prefer to buy threads via mobile apps and sites, one would think this wouldn’t even need to be mentioned.   Swirl CEO Hilmi Ozguc had this to say,  “Women overwhelmingly prefer to shop for clothes and fashion in retail stores rather than online via their smartphones or laptops. That is not going to change dramatically anytime soon. “Retailers have a huge opportunity to use mobile technology to influence shoppers by delivering personalised content and offers where and when they matter most – while customers are shopping in their stores.”  ...

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Posted by on Apr 18, 2013 in Android News, Apple, Apps, iOS Updates, Mobile | 0 comments

iOS App Store Revenue 2.6x More than Google Play

iOS App Store Revenue 2.6x More than Google Play

App Annie is out with its latest quarterly index for iOS VS Google Play revenue and downloads. With the unstoppable growth of the App Economy the U.S. still leads for iOS App Store revenue growth, while Japan and South Korea take it home for Google Play.  Last quarter alone Google Play reached close to 90% of the iOS App Store downloads, although the iOS App Store maintained the lead in monetization, earning about 2.6x the app revenue of Google Play. This is however less than it was in Q4 of 2012 which was at roughly 4x overall.   Between the two App Stores, several countries made their mark for driving growth from Q4 2012-Q1 2013: United States was responsible for the majority of the growth in iOS revenues. China also proved to be a strong revenue contributor and also led the growth in iOS downloads. Russia proved to be a key factor in Google Play downloads growth. Japan and South Korea continued to drive sizeable revenue growth for Google...

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Posted by on Apr 18, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Tapfame Gives Developers Street Cred

Tapfame Gives Developers Street Cred

After months of working on your big project you’ve finally delivered it to your client and you ask yourself, “Gee – What’s next?”.  For many developers that may be the end of things. ..BUT what if instead you were able to take this project you’ve recently completed and have it visible and open for the world to see what you’ve labored so long over? That’s where Tapfame comes in. TapFame is where mobile developers and designers get credit for the apps they’ve built. Their mission is to make it easy for you to showcase your work, learn about new mobile technologies and find other mobile developers to work with and collaborate with. Founded by Ankit Ranka and Satjot Sawhney, the two came together with a common goal of ‘giving developers the tools they needed to succeed’.  In a recent interview with Co-Founder Ankit, I had the opportunity to ask him several questions about: how the company got started, Tapfames goals, and why Tapfame is critical for app developers to...

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Posted by on Apr 18, 2013 in Apps, Mobile | 0 comments

Mobile Commerce App Usage iOS VS Android

Mobile Commerce App Usage iOS VS Android

According to a new stat from Arbitron Mobile US, iOS users are 54% more likely than Android users to use apps for commerce, per new data from the.  In addition to  iPhone users being more likely to use mobile commerce apps, they also log 20% more time with them, and conduct 19% more “virtual shopping trips”. When it comes to mobile commerce apps, eBay tops the list, and is used by 14.3% of the US smartphone panelists. In close 2nd is Amazon, used by 13%, followed in 3rd by Groupon with 11.1%. More in the chart below....

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