Push Notifications Boost App Engagement and User Retention

Yesterday I wrote an article..  “Best Tips on growing your App Business”    ..and in that article I spoke a lot about Customer/User loyalty, engagement, and retention   So I guess this is kind of a Part 2 (if you will) of that article.   So let’s jump right into this.   It seems rather obvious that push notificiations would increase engagement..   ..but how about retention?  User retention as a result of push notifications doesn’t strike me as being very intuitive. Engagement, yes and here’s why.   Naturally, people HAVE to either “dismiss/don’t allow” or “allow” the notification they’re receiving which would theoretically, in it of itself increase “engagement”.   But what exactly is considered to be  “Good Engagement”  in the App Business?   To me, Good Engagement are these things – and in this order:   1) Users are using your app on a daily, or at least weekly basis.   2) Users are rating your app upon request of the push notification (because they’re happy to)   3) Users are telling others about your app...