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Posted by on Nov 10, 2012 in Apps, Marketing, Mobile | 0 comments

Flurry’s AppSpot [Mobile Ad Targetting Platform] signs 1,00 App Publishers in 3 weeks

Flurry’s AppSpot [Mobile Ad Targetting Platform] signs 1,00 App Publishers in 3 weeks

CEO Simon Khalaf had this to say,
 
“We were stunned at how much response we had,”
 
Revenues for the first 500 applications that are live are very strong and an average effective cost per mille (eCPM) is $5.80 across various types of ad formats, such as banners, video ads, or interstitial ads.  Which equates to TWICE the industry average for eCPMs.
 
As Flurry describes it,

"Flurry AppSpot generates more advertising revenue for your app. Leveraging the world’s largest app data set on consumer usage — collected from more than 700 million mobile smartphones and tablets per month through Flurry Analytics — AppSpot serves highly targeted ads that result in more clicks, conversions and revenue.

For those with smaller app audiences, AppSpot fills your app with high-performing ads from Flurry AppCircle, Flurry’s audience-data powered ad network. As your app audience grows, AppSpot seamlessly scales to manage multiple ad networks, cross-promote apps and much more. Best of all, ad serving and network mediation is free of charge, at any volume. Get ready to earn revenue in just 10 minutes with our easy, streamlined set-up."

The 'Secret Sauce' behind AppSpot is of-course Flurry Analytics data which contains upwards of 250,000 apps across more than 700 million mobile devices. Flurry's analytics give app publishers the ability to segment their audiences and deliver/sell “higher-value, targeted campaigns to advertisers (including agencies, direct advertisers and advertising networks) to boost the effectiveness of in-app ad campaigns.

 
StarMaker, developer of apps for the hit television shows The Voice and American Idol, had this to say about AppSpot:
 
“AppSpot is delivering exceptional eCPMs for us,” said Willy Pell, Starmaker’s director of engineering. “We also loved the incredibly responsive integration support that made all the difference for us to get up and running quickly.”
 
As always - may the force be with you,
 
Kevin

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