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Posted by on May 7, 2013 in Apps, Marketing, Mobile | 0 comments

User Acquisition Best Tactics by AppsFlyer

User Acquisition Best Tactics by AppsFlyer

With so many different options for user acquisition some could find it daunting, other’s could find it confusing, and the rest.. well, may just not be that interested in doing the due diligence to see which is actually ‘the best’ approach.  Fortunately for us, AppsFlyer ha set out to get to the bottom of this issue through its analysis of billions of in-app events during Q1 of this year (2013). As seen in the image below, according to the figures – incentivized downloads (in purple) provide the highest conversion rate, but suffers in quality when it comes to long-term engagement.  Search (in yellow) provides high quality users, but low conversions, and low volume.   In this case, the diameter of each circle represents the volume each of the six types of user acquisition channel can provide. As is apparent, social discovery (in blue) is what AppsFlyer says works the best. Also adding that, since Facebook entered into the realm of app discovery, this channel has become pre-eminent. AppsFlyer notes...

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Posted by on May 6, 2013 in Apple, Apps, iOS Updates, Marketing, Mobile | 0 comments

Apple Expands on Developer Regulation  2.25

Apple Expands on Developer Regulation 2.25

So you’ve probably heard more than a few times by now about what happened with App Gratis, mainly – Apple removing their app from the App Store for being in violation of developer regulation 2.25, which states: “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”   While no official announcement by Apple has been made, it can be assumed that apps are now liable to be rejected if they feature any type of: filtering, bookmarking, searching, or sharing of recommendations.  The folks over at PocketGamer.biz note being contacted by one developer whose app discovery tool has recently been blocked by Apple because it included such features.  That being said, it’s evident Apple has expanded on 2.25 to cover sharing via email or social networks. The ability to search the App Store using 3rd party apps also now appears to be restricted. The developer mentioned above had this to say:   “I...

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Posted by on May 4, 2013 in Apps, Marketing, Mobile | 0 comments

10 Reasons Your Company Needs a Native App

10 Reasons Your Company Needs a Native App

Today we’re going to jump right into it.  No BS.  Just pure valuable content.  I’m going to bulletpoint 10 different benefits (reasons) Mobile Apps can deliver on.  If you’re wondering: “why on earth would I want an app“, then maybe you should really be asking, why not?  I’m sure by the end of this you’ll have some additional insights to make a better decision on which path to pursue.   10 Reasons Your Company Need A Mobile App   1)  Better Visuals The graphics and effects on a mobile website more often than not are very limited because of latency and framework. Native apps however, have the capacity to have superior graphics and effects, presenting much better looking visual to your users.  This is made possible by the apps requesting (and often receiving) permissions to use the full extent of hardware capabilities from within your phone.  Also, given the app is made for the device helps too ;).   2) More Features To elaborate on what was mentioned above,...

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Posted by on Apr 27, 2013 in Apps, Marketing, Mobile | 1 comment

5 Tips for App Marketing with Facebook

5 Tips for App Marketing with Facebook

As covered in February, Fiksu compiled client results from the campaigns they had run with FB PPI (Pay-per-install). To see this results, click here. Yesterday, Fiksu went ahead and went one step further to provide their readers with an eBook which covers “5 Essential Tips for App Marketing on Facebook“. As noted on Fiksu’s blog: “As we’ve been running campaigns for our customers, we’ve learned some valuable lessons about how to get the most out of this new marketing channel. Now some of those lessons are available in an ebook: 5 Essential Tips for App Marketing on Facebook.” If you were ever curious how you could begin leveraging Facebook’s powerful and tremendous network of users then here’s your chance. The eBbook covers how to achieve the best ROI when using Facebook mobile app install ads, and the like. SEE ALSO: Results from NativeX’s CPE VS CPI...

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Posted by on Apr 25, 2013 in Apps, Marketing, Mobile | 0 comments

Developing for Older Devices Yields Less Revenue

Developing for Older Devices Yields Less Revenue

Any indie developer out there who’s still developing apps for older devices needs to know something.  Since this topic has come up 2x TODAY alone, I thought I would write a piece on it.  Instead of trying to please everyone by making your app available on all devices, why not instead focus on creating a quality app for the devices that actually yield more revenue? A theory that’s been validated by NativeX recently is that:  The older the device, the less revenue the user has to dispose.     One might say that users with newer devices have more disposable income, and as mentioned above NativeX’s network had validated this theory showing 169% increase in Average Revenue Per Daily Active User (ARPDAU) from just iOS to iOS 5.  If that wasn’t enough to get you to reconsider, the folks over at Unity also stated on their blog: “the first iPad can be pretty much ignored now, whereas iPad 2 is still more popular than any of the later iPad...

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Posted by on Apr 18, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Tapfame Gives Developers Street Cred

Tapfame Gives Developers Street Cred

After months of working on your big project you’ve finally delivered it to your client and you ask yourself, “Gee – What’s next?”.  For many developers that may be the end of things. ..BUT what if instead you were able to take this project you’ve recently completed and have it visible and open for the world to see what you’ve labored so long over? That’s where Tapfame comes in. TapFame is where mobile developers and designers get credit for the apps they’ve built. Their mission is to make it easy for you to showcase your work, learn about new mobile technologies and find other mobile developers to work with and collaborate with. Founded by Ankit Ranka and Satjot Sawhney, the two came together with a common goal of ‘giving developers the tools they needed to succeed’.  In a recent interview with Co-Founder Ankit, I had the opportunity to ask him several questions about: how the company got started, Tapfames goals, and why Tapfame is critical for app developers to...

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Posted by on Apr 10, 2013 in Marketing, Mobile | 0 comments

Flurry Gets into Real-Time Bidding

Flurry Gets into Real-Time Bidding

App analytics company Flurry announced today the launch of ‘Flurry Marketplace’ its own RTB (real-time bidding) exchange for mobile apps. Simply put, it enables advertisers to bid on available ad impressions in real time. While this type of stuff has been around the web for years on end, (Adwords, FB PPC, Bing, Yahoo, etc..) it’s just making its way to mobile, and given the size of Flurry’s data set it can offer advertisers; makes Flurry’s entrance into the market quite noteworthy. As a company who sees more than 1 Billion smartphones and tablets used per month, and 300,000+ apps using its FREE Flurry Analytics product, this is not only exciting, but has also allowed Flurry to establish relationships with app developers, and publishers to direct them to their other premium products.   The Marketplace will come pre-bundled with app audience data so programmatic buyers can evaluate bid requests based on different demographics such as: age, gender, device, geography, application category,etc..  Bundling audience data into the RTB product lets Flurry...

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