Posted by ksteineman on May 4, 2013 in Apps, Marketing, Mobile |
Today we’re going to jump right into it. No BS. Just pure valuable content. I’m going to bulletpoint 10 different benefits (reasons) Mobile Apps can deliver on. If you’re wondering: “why on earth would I want an app“, then maybe you should really be asking, why not? I’m sure by the end of this you’ll have some additional insights to make a better decision on which path to pursue. 10 Reasons Your Company Need A Mobile App 1) Better Visuals The graphics and effects on a mobile website more often than not are very limited because of latency and framework. Native apps however, have the capacity to...
Posted by ksteineman on May 3, 2013 in Apple, Apps, Mobile |
And to celebrate, they’ll be giving the winner (who has the 50 billionth download) a $10,000 Apple Store Gift Card. Additional runner-ups that are between 50billion and 50 billion and 50 will also receive a $500 App Store Gift card. Regardless of what you may think about Apple, it’s more than apparent that they’re pretty generous when it comes to hitting public milestones. Naturally, from a marketing perspective it’s only to their benefit to turn this type of company milestone into an event to get customers excited about “what’s still to come”. The company has also released the UK’s Top All-Time most popular free and paid apps: Top...
Posted by ksteineman on May 2, 2013 in Apps, Mobile |
In todays day and age a company without a mobile strategy is like a company without an email address. Having an online presence alone just doesn’ seem to be cutting it anymore. With more than 55% of those in the US posessing smartphones, these device owners need to have a way to interact with your brand on their mobile phone; one way or another. Whether it be: mobile responsive design, mobile site, mobile site wrapped with a native wrappe, or a good ol’ native app. Obviously some are more pricey than others, and what’s right for one company may not be the best solution for yours. Regardless, you should...
Posted by ksteineman on May 2, 2013 in Apps, Mobile |
And it would appear in almost record time too. Geez. Having only been at 100 million in January, the Korean company has the majority of its users coming from Japan. One thing to note is: Unlike others who measure MAU’s (Monthly Active Users)Line’s measures themetric of registered users rather than active users — previously telling TechCrunch: “the proportion of registered to active monthly users can be as high as 80% worldwide.” To compare this to notorious WhatsApp who DOES measure MAU, they said earlier last month that they now have more than 200 million active monthly users – claiming more monthly users than Twitter even. Line claims its global growth is...
Posted by ksteineman on May 2, 2013 in iOS Updates, Mobile |
According to reports from both Bloomberg and AllthingsD iOS 7 is set to arrive: “On time” (in June) While iOS delay rumors have certainly been circulating around the web, with Jonathan Ive heading things up, I don’t think we have anything to worry about. The designs are said to embrace “flat” design methods (leaning towards solid colors and doing away with optical effects that mimic the textures and reflections of physical materials) as well as making major updates to the Calendar and Email apps that come stock with the iPhone. The main differences we’ll see is a modernization of the UI with the hope of adding a ‘fresh look’...
Posted by ksteineman on May 1, 2013 in Apps, Mobile |
Celebrating 2 years in business, Fiksu has also reported their March indexes , as well as recording their 100 billionth app user action. When taking a look at the index data Fiksu found that the volume of daily downloads for the top 200 free iPhone apps and app marketing costs remained some-what balanced, similar to that of February’s. The Fiksu Cost per Loyal User Index increased by 5%/ 0.07cents , to $1.36, from February’s $1.29. The Fiksu App Store Competitive Index also dropped 4%, to 5.02 million daily downloads in March from February’s 5.20 million. One thing to note however is that, this represents a 12% YOY increase from March...
Posted by ksteineman on May 1, 2013 in Apps, Mobile |
Yesterday App Annie released the App Indexes for Apps both in the non-game and gaming categories. While there wasn’t much change on the gaming side of things, it was interesting to observe how current events affected the non-game app rankings. Specifically that of Pandora, MLB, and Snapchat. As far as games are concerned, Puzzles & Dragons remains the top grossing game on both iOS and Google Play. Candy Crush Saga and Temple Run 2 are also amongst the top-downloaded apps on iOS and Google play. To get a full idea of how things played out for non-game apps in march you can click here. For games, follow this...
Posted by ksteineman on Apr 29, 2013 in Apple, Apps, Mobile |
Thanks for that one Apple. Geez – it’s not like they claimed to have submitted it a month ago. Any-how, the wait is over. Google Now is now available through its existing search app for iOS as a main feature. Version 3.0 Includes: Get just the right information at just the right time with Google Now. weather and traffic conditions before you start your day updates on your favorite sports teams and breaking news stories as they happen Although Google Now has a voice component that has been compared to Apple’s Siri on many occasions, the focus of the feature is primarily provide timely, location based information....
Posted by ksteineman on Apr 29, 2013 in Apps, Mobile |
As if anyone (yet alone me) needs to stress the importance of having some type of mobile technology at the center of your company’s marketing mix – Mobile Commerce Daily has reported that Starbucks has experienced significant growth in the number of mobile payments received by customers. So much so, that it accounted for 10% of the company’s revenues. At present, Starbucks is seeing near 4 million mobile payments per week., up 50% from Q4 2012 and 25% from just last month (Q1 2013). Mobiquity SVP of Mobile Insights Gene Signorini said, “Starbuck’s success shows that mpayments can be done right and successfully if you understand your customers...
Posted by ksteineman on Apr 28, 2013 in Mobile |
While that may be the case, Mobile Phone sales are also down 1%. More than 209 million smartphone devices shipped in Q1 according to Strategy Analytics. The smartphone market’s growth is mainly attributed to the strong demand of LTE handsets in North America as well as some other developing regions around the world, and that of 3G demand in emerging markets. Samsung accounted for more than 33% of the market having shipped 69.4 million devices. Apple followed in second with 37.4 million devices shipped, at 17.9% market share. In third place LG had only 4.9% with 10.3 million shipped devices. Huawei came in close behind in fourth with 10...
