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Posted by on Jun 2, 2013 in Marketing, Mobile | 0 comments

Consumer Behaviors Mobile vs Desktop

Consumer Behaviors Mobile vs Desktop

The year is 2013, AND You STILL haven’t implemented a Mobile Strategy for your brand? Consider this for a moment: mobile phones will surpass desktops as the most commonly used device to access the web (this year). It’s also worth knowing that 57% of consumers will not recommend a business with a poorly designed mobile site.  With that being said, there’s also a pretty big difference in consumer behavior on mobile vs. desktop and its critical to keep the simple stuff in mind (some of which we’ll cover in just a moment). So, let’s go ahead and get into this sucker as there’s kind of a lot to cover. 4 Primary Differences of Mobile vs Desktop 1) Shopping Habits Needless to say, Mobile commerce (mCommerece) is on the rise and shopping on mobile phones is going nowhere but up. In 2012, total sales of physical retail goods and services from smartphones was $8 billion (in the US) and this number is expected to grow 4x the size in less...

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Posted by on Jun 1, 2013 in Mobile | 0 comments

More than 3/4 Mobile and Tablet Video Ad Views Were on an Apple Device in Q1

More than 3/4 Mobile and Tablet Video Ad Views Were on an Apple Device in Q1

At least that’s what the analysts over at Freewheel said earlier this week. While Android may still have the lead on OS in terms of US and Global smartphone market share, more mobile video ad views took place on an iPhone 31.4% vs Androids 22.5% in Q1. According to FreeWheel’s latest report. iPad in particular accounted for 39.2% of video views with an emphasis on long-form content. In fact, 58% of ad views on the iPad were served as long-form content (over 20 minutes) for the quarter, compared to just 27% on the iPhone and 24% on Android phones. Researchers notes: “this reflects TV-style viewing habits on iPad versus on-the-go usage for mobile phones.” All-in-all, non-desktop video viewing (either through mobiles, tablets, or OTT devices) represented 19% of video views in Q1, which equates to a 50% jump from 12% just last...

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Posted by on May 31, 2013 in Apps, Mobile | 0 comments

App Annie Index for April 2013 Games & Non-Games

App Annie Index for April 2013 Games & Non-Games

So in today’s article we’re going to briefly go over the indexes from App Analytics company App Annie. While you can certainly find the FULL indexes for both the games and non-games, I will do my best to sum up the important stuff so you can get-on doing whatever you were doing (probably rushing to the closest bar to have the soup of the day – tequila). First, lets look at games. Across both iOS and Google Play we have Candy Crush continuing to lead the way with downloads, while Puzzle and Dragons is doing the same for Revenue. When looking at the charts below it is evident that the Top Publishers by Monthly Downloads for iOS are: 1)EA 2) Ninjafish Studios 3) King 4) Gameloft and 5) SEGA All of which rankings either increased or remained the same since the previous index Looking over to Google Play we have: 1) Rovio 2) EA 3) Imangi Studios 4) Line 5) King Looking at Revenue for iOS we have.. 1)Supercell...

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Posted by on May 31, 2013 in Apps, Mobile | 0 comments

Corona Releases In-App Payment Feature via Fortumo

Corona Releases In-App Payment Feature via Fortumo

For those of you who are already using this SDK in your app, this may be a nice little treat, or option you can now consider to monetizing your in-app-purchases. It is now available in 80 countries around the world, (with more to come I imagine) and it will work with all Android app and game purchases, including Nook (what’s that? ;)) purchases as well. As mentioned above, the features are made available through Fortumo which announced yesterday that is going to be partnering with Corona Labs. Fortumo specializes in one-click payments that don’t require users to enter credit card #’s (which none of us I’m sure would admit to enjoy doing on a smartphone). Coronoa COO David Rangel had this to say: “There’s an incredible opportunity for developers to generate revenue with Corona-powered apps and games,” “Partnering with Fortumo gives our developers an option that performs extremely well across various markets. The addition of Nook in-app purchases is also highly welcome by a large number of Corona developers...

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Posted by on May 30, 2013 in Apps, Mobile | 0 comments

3 Rules for Enterprise Mobile Apps

3 Rules for Enterprise Mobile Apps

The time has (finally) come  where you and your company have concluded that you need a mobile app. Being the smart marketer (or product manager) that you are, you’re already aware of the rich user experience that an app can provide to your customers, employees(colleagues), and maybe even clients. Now that you’re ready to get started, you’re probably asking yourself.. Where do I begin? Well in today’s article we’re going to talk about JUST that.  More specifically, 3 key considerations to take with you as you begin this process. But BEFORE we get into that, let’s first acknowledge the 2 different ways that you can approach this. 1) You can build a custom native or HTML5 application for every new idea, and retain a developer for the updates. VS 2) You can invest in a platform that will allow you to build multiple apps, across many operating systems and app architectures (mobile web, native, etc.) and re-use components across all of your apps. The 1st approach requires less of an...

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Posted by on May 30, 2013 in Apps, Mobile, Startups | 0 comments

Kickfolio rebrands as App.io

Kickfolio rebrands as App.io

Spotted by the folks over at 9to5 earlier yesterday. Kickfolio: a service that allows developers to offer demos of their iOS apps directly in the browser using an HTML5-based platform, announced it’s now allowing developers to embed their iOS apps directly in the Facebook news feed. In addition, the company has just raised over $1 million in seed funding and changed its name from ‘Kickfolio’ to “App.io”. To find out more about Kickfolio (now App.io) you can read this article which was previously written by MobileMinute on how awesome they are. As it stand, App.io currently has about 3000 developers signed up, most of which are using the service as to drive users to the App Store. The company stated: the average user spends about 1 minute, 19 seconds playing the demo with 12 percent making their way to the App Store. Now that facebook is being brought into the picture, it is said that these stats will likely increase as well. Presumably, App.io has plans to integrate its...

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Posted by on May 30, 2013 in Mobile | 0 comments

iPhone users spend 53% more time with Devices than Android Users

iPhone users spend 53% more time with Devices than Android Users

As discovered today by Experian Marketing Services, Americans spend about an hour every-day on their smartphones (58 minutes to be exact). When we dig a little deeper it is evident that iPhone users spend an average of 1hr and 15 mins on their devices (26mins or 53% more) than Androids average of 49 minutes. Breaking things down even further.. Android users spend more of their time talking: 28% vs 22%. As well as, visiting websites: 16% vs 12%. When it comes to emailing, and texting however – iOS lead with 22% vs 16% and 10% vs 8%. They spend the same amount of time social networking and gaming at 16% and 8%. More in the image below. Feel free and gaze at your hearts...

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