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Posted by on May 27, 2013 in Random, Funny, or Cool, Startups | 0 comments

Why Wait for Google Glass When EpiphanyEyewear is Here Now?

Why Wait for Google Glass When EpiphanyEyewear is Here Now?

Following a recent visit to a ‘wearable tech’ event I attended here in San Francisco.  I had a chance to meet some cool dudes who are working on some cool things.  I am of course referring to their Epiphany Eyewear product which is basically a pair of sun glasses that allows you to record video, decrease sun brightens with a button, and looks cool all at the same time. If you’ve been holding out for Google Glass, and just CAN’T WAIT to have a pair of sunglasses that can record video (and other cool things) then maybe EpiphanyEyewear is what you’ve been looking for.  Starting at $299 (8gb) and up to $499 (32gb) you can order these bad boys off their website.   Here’s a look of how the device looks in action as I was having a conversation with Founder and CEO Erick Miller,   As described on their website: Epiphany Eyewear is designed with a modern take on the classic thick-framed style. The updated design is both...

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Posted by on May 26, 2013 in Marketing, Mobile | 0 comments

Consumer Willingness to Engage with Ads for Free Content

Consumer Willingness to Engage with Ads for Free Content

This is always an interesting thing to look at. At which point do people succumb to incentivization? Well, according to a new chart from Tapjoy & Yankee Group the breakdown goes like this: Below is the percentage of mobile device owners willing to engage with advertising to receive free content. Tablet App, 77% Paperback book, 75% MP3 download, 73% Tablet app upgrade, 73% Coffee, 71% Smartphone app, 70% Smartphone app upgrade, 67% Newspaper, 66% After-all, who pays for things these days when you can just be solicited to? The stats above, as well as the image below make it more than evident that this is the case for most people. While a higher percentage of smartphone and tablet owners would rather engage with advertising for free apps and upgrades than pay for that content, I’m not saying people aren’t COMPLETELY unwilling to pay. Actually.. 56% of tablet owners said they would pay between $0.99 and $2.99 for an app. 46% would pay that much for an upgrade within an...

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Posted by on May 26, 2013 in Mobile | 0 comments

68% of Job Seekers user their mobile device to search for jobs at least once a week. [INFOGRAPHIC]

68% of Job Seekers user their mobile device to search for jobs at least once a week. [INFOGRAPHIC]

According to a new infographic by Glassdoor (which has information on more than 250,000 companies, 20 million registered users, and 13 million monthly unique visitors) a new infographic has uncovered some interesting statistics. I’ll list a few, then the rest you can see in the infographic below. 68% of job seekers use their mobile device to search for jobs at least once a week. 3/5 seekers have done so in the past. 30% search for jobs more than once a day on their phone. All in all, Glassdoor surveyed 1,100 employees and job seekers online. More in the infographic...

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Posted by on May 25, 2013 in Apps, Mobile, Startups | 0 comments

Appfuel – Fueling Developers Success Since 2013′

Appfuel – Fueling Developers Success Since 2013′

Appfuel (formerly AppSpree) is a company that was forged on the foundation of culture, which is something I see as an especially important subject (as well as one that seems to rise to the top of discussion among founders and CEO’s I encounter) in the startup world quite often. Upon discovering that CEO and Co-Founder Andrew Boos and Co-founder Alfred Kam had actually known each-other for more than 10 years, it was clear to me that this type of ‘cultural foundation’ had already been established, not to mention their network in China (Beijing – having been involved in an accelerator).  With a current team that has survived a couple pivots, and proven to be persistent despite obstacles (every start-up encounters), I can without-a-doubt say that Appfuel is a company you want to keep your eye on. After all, when it comes to investing most look at these 3 things (in this order): Growing Market Team & Technology Everyone knows China is a growing market (a massive one at that).  The cultural...

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Posted by on May 25, 2013 in Mobile | 0 comments

80% of UK smartphone users use OTT services [INFOGRAPHIC]

80% of UK smartphone users use OTT services [INFOGRAPHIC]

What does OTT even mean? Oh wait, ‘Over-the-top’ messaging. I suppose that is what you would consider a messaging service where you can send stickers, non-traditional emoticons, and more. Almost like MSN messenger WAY BACK when. In any case, evidently a new infographic from the folks over at Acision has revealed that 80% of UK smartphone users use OTT services, of which 76% admit they use them in addition to IM services. Think: What’sApp + ichat. Not that uncommon, I know I do it. The infographic below has a lot more cool stats, check it...

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Posted by on May 24, 2013 in Marketing, Random, Funny, or Cool | 0 comments

30 Most Overused Buzzwords in Digital Marketing [INFOGRAPHIC]

30 Most Overused Buzzwords in Digital Marketing [INFOGRAPHIC]

Saw this one over at Mashable, had to snag it.  After-all, what’s the point of using all these buzz words in the first place?  Why can’t we just have a conversation like NORMAL people?  I was talking with my friend Desmond a few days ago about aligning some strategic partnerships with our lead generation company and those in the direct sales industries and as I was describing it to him he straight up told me, “I don’t care about all that Mumbo Jumbo“. I found this especially intriguing (and couldn’t help but crack a smile as we were talking over the phone) because this is coming from a guy who went from knowing NOTHING about marketing 2 years ago, to now producing over $90,000 a month in affiliate revenue (on-top-of his other business ventures).   That’s pretty baller if you ask me.  What’s MORE impressive, (and refreshing if you ask me – again) is that whenever Desmond and I talk HE KEEPS IT REAL (maybe companies can learn a thing or...

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Posted by on May 23, 2013 in Apps, Marketing, Mobile | 0 comments

4 Tips on Launching Your App

4 Tips on Launching Your App

Why waste time on this one. Let’s just get into the nitty-gritty so you can be on your way, enjoying the day ahead, and most importantly – launch that App of yours.   1) Track Your Performance. There are various ways of doing this, and it’s critical to your success. Once your app is published it’s important to track initial user experience both quantitative and qualitative. While there are more than enough platforms out there to help you do this, here are a few: App Annie, Localytics, Flurry. To distinguish the two varying methods of ‘tracking’ above quantitative refers to: specific metrics relating to user actions, whereas qualitative would be more of direct user feedback that gauges emotion and interest.   2) Invest in initial User Experience There was an article I wrote earlier that talks about how 57% of gamers brand discovery/awareness is from word-of-mouth. That’s a pretty big number. And if you want ot take advantage of that type of referal-based marketing, then you better focus on...

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