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Posted by on May 2, 2013 in Apps, Mobile | 0 comments

NAVER Line hits 150 Million Users

NAVER Line hits 150 Million Users

And it would appear in almost record time too. Geez. Having only been at 100 million in January, the Korean company has the majority of its users coming from Japan. One thing to note is: Unlike others who measure MAU’s (Monthly Active Users)Line’s measures themetric of registered users rather than active users — previously telling TechCrunch: “the proportion of registered to active monthly users can be as high as 80% worldwide.”   To compare this to notorious WhatsApp who DOES measure MAU, they said earlier last month that they now have more than 200 million active monthly users – claiming more monthly users than Twitter even. Line claims its global growth is largely attributed to the more than 10 million registered users it has acquired in Spain since launching Spanish iOS and Android apps late last year. Additionally, they’ve kicked off a TV ad campaign to raise Line’s profile in Spain. They also said that they’re seeing “steady growth” in the Spanish-speaking South American region, having added French and Brazilian Portuguese versions...

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Posted by on May 2, 2013 in iOS Updates, Mobile | 0 comments

Apple iOS 7 Set to Rollout in June, with Full Launch in September

Apple iOS 7 Set to Rollout in June, with Full Launch in September

According to reports from both Bloomberg and AllthingsD iOS 7 is set to arrive: “On time” (in June) While iOS delay rumors have certainly been circulating around the web, with Jonathan Ive heading things up, I don’t think we have anything to worry about. The designs are said to embrace “flat” design methods (leaning towards solid colors and doing away with optical effects that mimic the textures and reflections of physical materials) as well as making major updates to the Calendar and Email apps that come stock with the iPhone. The main differences we’ll see is a modernization of the UI with the hope of adding a ‘fresh look’ to an OS that’s had roughly the same overall design elements for the past 6 years. Particularly,  changes to the basic functionality of stock apps and the look and feel of the entire OS. With WWDC just over a month away, we’ll see exactly how much these updates will really change...

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Posted by on May 1, 2013 in Apps, Mobile | 0 comments

Fiksu March 2013 Indexes

Fiksu March 2013 Indexes

Celebrating 2 years in business, Fiksu has also reported their March indexes , as well as recording their 100 billionth app user action.  When taking a look at the index data Fiksu found that the volume of daily downloads for the top 200 free iPhone apps and app marketing costs remained some-what balanced, similar to that of February’s. The Fiksu Cost per Loyal User Index increased by 5%/ 0.07cents , to $1.36, from February’s $1.29. The Fiksu App Store Competitive Index also dropped 4%,  to 5.02 million daily downloads in March from February’s 5.20 million. One thing to note however is that, this represents a 12% YOY increase from March 2012. With that being said, March’s “new normal” was good news for mobile app marketers. With increased inventories and costs staying relatively the same this reflects a maturity in the overall quality of apps and their ability to engage...

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Posted by on May 1, 2013 in Apps, Mobile | 0 comments

App Annie March 2013 Index – Games & Apps

App Annie March 2013 Index – Games & Apps

Yesterday App Annie released the App Indexes for Apps both in the non-game and gaming categories.  While there wasn’t much change on the gaming side of things, it was interesting to observe how current events affected the non-game app rankings.  Specifically that of Pandora, MLB, and Snapchat. As far as games are concerned, Puzzles & Dragons remains the top grossing game on both iOS and Google Play.  Candy Crush Saga and Temple Run 2 are also amongst the top-downloaded apps on iOS and Google play.   To get a full idea of how things played out for non-game apps in march you can click here.  For games, follow this link.   Below are some quick stats if you don’t feel so inclined on going through the entire report (don’t blame you, it’s pretty extensive). Non-Game Apps:     Gaming Apps: In any case, yesterday was a long day, I’m currently finishing up a book that will relate to helping App Developers Launch their apps.  If you’re interested in hearing...

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Posted by on Apr 29, 2013 in Apple, Apps, Mobile | 0 comments

Google Now Feature Finally on iOS!

Google Now Feature Finally on iOS!

Thanks for that one Apple.  Geez – it’s not like they claimed to have submitted it a month ago.  Any-how, the wait is over.  Google Now is now available through its existing search app for iOS as a main feature.   Version 3.0 Includes: Get just the right information at just the right time with Google Now. weather and traffic conditions before you start your day updates on your favorite sports teams and breaking news stories as they happen   Although  Google Now has a voice component that has been compared to Apple’s Siri on many occasions, the focus of the feature is primarily provide timely, location based information.   More in the video below, or on the...

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Posted by on Apr 29, 2013 in Apps, Mobile | 0 comments

Starbucks Mobile Payments Now Account for 10% of Revenue

Starbucks Mobile Payments Now Account for 10% of Revenue

As if anyone (yet alone me) needs to stress the importance of having some type of mobile technology at the center of your company’s marketing mix – Mobile Commerce Daily has reported that Starbucks has experienced significant growth in the number of mobile payments received by customers.  So much so, that it accounted for 10% of the company’s revenues.  At present, Starbucks is seeing near 4 million mobile payments per week., up 50% from Q4 2012 and 25% from just last month (Q1 2013).   Mobiquity SVP of Mobile Insights Gene Signorini said, “Starbuck’s success shows that mpayments can be done right and successfully if you understand your customers well, you are committed to making it a success and continue to evolve over time to get the experience optimised for users,”  “For companies who are either just beginning to implement mobile payments, or haven’t started yet, Starbuck’s success is a good thing,”  Adding..  “Every new technology innovation requires a few leading edge companies to act as trailblazers, and Starbuck’s...

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Posted by on Apr 28, 2013 in Mobile | 0 comments

Smartphone Shipments up 36.2% in Q1

Smartphone Shipments up 36.2% in Q1

While that may be the case, Mobile Phone sales are also down 1%. More than 209 million smartphone devices shipped in Q1 according to Strategy Analytics. The smartphone market’s growth is mainly attributed to the strong demand of LTE handsets in North America as well as some other developing regions around the world, and that of 3G demand in emerging markets. Samsung accounted for more than 33% of the market having shipped 69.4 million devices. Apple followed in second with 37.4 million devices shipped, at 17.9% market share. In third place LG had only 4.9% with 10.3 million shipped devices. Huawei came in close behind in fourth with 10 million devices shipped, at...

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