Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Apr 27, 2013 in Apps, Marketing, Mobile | 1 comment

5 Tips for App Marketing with Facebook

5 Tips for App Marketing with Facebook

As covered in February, Fiksu compiled client results from the campaigns they had run with FB PPI (Pay-per-install). To see this results, click here. Yesterday, Fiksu went ahead and went one step further to provide their readers with an eBook which covers “5 Essential Tips for App Marketing on Facebook“. As noted on Fiksu’s blog: “As we’ve been running campaigns for our customers, we’ve learned some valuable lessons about how to get the most out of this new marketing channel. Now some of those lessons are available in an ebook: 5 Essential Tips for App Marketing on Facebook.” If you were ever curious how you could begin leveraging Facebook’s powerful and tremendous network of users then here’s your chance. The eBbook covers how to achieve the best ROI when using Facebook mobile app install ads, and the like. SEE ALSO: Results from NativeX’s CPE VS CPI...

Read More

Posted by on Apr 26, 2013 in Apps, Mobile | 0 comments

U.S. App Audience Now on Par with Laptops and Desktops

U.S. App Audience Now on Par with Laptops and Desktops

Flurry released a report yetserday that revealed “the numbers are close than you think”.  In the report, Flurry went into what it takes to reach comparably sized audiences across different media like television, print, online and mobile apps. They also drilled down on the size and engagement of the mobile app audience that varies across days of the week and hours of the day, as well as how it presents unique opportunities. To start.. Let’s look at the times that people use their devices the most.  The chart below illustrates that for 1) weekday and weekend smartphone activity is relatively close.  2) Peak usage times (for both) are between 6pm and 10:30pm at around 52million consumers. This is good to know if you’re a mobile marketer because it allows you to determine and decide whether or not you want the people you’re reaching out to to open it on their devices, or on their desktops/laptops.  Not that these figures account for EVERY single person, it doesn’t count for a...

Read More

Posted by on Apr 25, 2013 in Apps, Marketing, Mobile | 0 comments

Developing for Older Devices Yields Less Revenue

Developing for Older Devices Yields Less Revenue

Any indie developer out there who’s still developing apps for older devices needs to know something.  Since this topic has come up 2x TODAY alone, I thought I would write a piece on it.  Instead of trying to please everyone by making your app available on all devices, why not instead focus on creating a quality app for the devices that actually yield more revenue? A theory that’s been validated by NativeX recently is that:  The older the device, the less revenue the user has to dispose.     One might say that users with newer devices have more disposable income, and as mentioned above NativeX’s network had validated this theory showing 169% increase in Average Revenue Per Daily Active User (ARPDAU) from just iOS to iOS 5.  If that wasn’t enough to get you to reconsider, the folks over at Unity also stated on their blog: “the first iPad can be pretty much ignored now, whereas iPad 2 is still more popular than any of the later iPad...

Read More

Posted by on Apr 24, 2013 in Random, Funny, or Cool, Startups | 1 comment

Seriously. Wot Went Wrong? The Answer to All your Love Related Questions.

Seriously. Wot Went Wrong? The Answer to All your Love Related Questions.

Like I’ve said in the past, it’s not every day that I write about a company that’s not completely related to mobile.  Fortunately for you,  today is one of those days. Last night I found myself at an event with about 20 other women in the room.  I quickly realized that I was the only guy there and thought to myself, “Well gee – this should be interesting..”   After hearing about what Women Inspire Tech (WIT) is all about, I realized that it was a pretty cool organization they had pulled together.  As I mentioned briefly to the organizer Tiffany, “It’s great you guys are hosting these events to help women create more meaningful connections and see how we can all help each other…” “..It reminds me a lot of my friend Mark Sackett’s event he has called, The Art of Active Networking“.   It wasn’t until a little later in the evening that I ran into Audrey from Australia who happens to be the CEO of WotWentWrong.com. ...

Read More

Posted by on Apr 24, 2013 in Mobile | 0 comments

MetroPCS Shareholders Approve Merger with T-Mobile

MetroPCS Shareholders Approve Merger with T-Mobile

Earlier last month there was an announcement that T-Mobile would be acquiring 74% of MetroPCS’s shares for around $1.5 Billion.  This was confirmed recently by both Bloomberg and Rueters.  The original proposal had to undergo some changes in order to win over its critics, which included MetroPCS’s largest shareholder Paulson & Co. To reiterate what was mentioned in the past, the merger will provide T-Mobile the ability to expand its new LTE network across the United States, allowing it to keep pace with Verizon and AT&T, as well as adding over 9 million MetroPCS customers to T-Mobile’s...

Read More

Posted by on Apr 23, 2013 in Apps, Mobile, Startups | 0 comments

PathMapp Goes Live

PathMapp Goes Live

Mobile A/B testing startup PathMapp that made their debut at Tech Crunch Disrupt earlier last year has officially went live today.   Pathmapp has essentially created a solution that allows developers to test different designs and push them out in realtime. Today, the startup is officially launching their  A/B testing platform for native iOS apps, with the goal of enabling mobile developers the ability to optimize their apps and increase conversions without sacraficing their users experience, or even making substantial workflow changes.   PathMapp CTO Andrew Herman said, “As mobile developers, we saw this massive gap in the market,”  “Similar technologies have existed on the web for years, but have been sorely lacking in the mobile space since the first iPhone debuted in 2007.”   Today, App developers can use Pathmapp to dynamically change the campaigns pushed to their users in realtime.   Additionally, Pathmapp has improved their analytics and statistics to offer “confidence measurement,” which crunches the numbers on user behavior and interaction, informing developers which designs are...

Read More