Pages Menu
TwitterRssFacebook
Categories Menu

Posted by on Apr 23, 2013 in Mobile | 0 comments

Match.com “Singles with iPhones Went on Most First Dates in 2012” [INFOGRAPHIC]

Match.com “Singles with iPhones Went on Most First Dates in 2012” [INFOGRAPHIC]

I know, if you’re an Android user you may be surprised to here this.   But I assure you, this is not said without data to back it up.  With results from a survey of 5,000 American singles; Match.com found that those with iPhones had the most first dates last year (maybe this will be enough for you Android lovers out there to make the switch).   20% of respondents also had a first date from websites, VS 22% through a friend and 7% from meeting at a bar or club.  After the first date, 61% prefer to communicate over phone, compared to just 15% that want to meet again in person.  Additionally, near 50% of female respondents conduct online research before the first date. See the Infographic below to learn...

Read More

Posted by on Apr 22, 2013 in Apps, Mobile | 0 comments

Decreasing Cognivite Overhead

Decreasing Cognivite Overhead

There was an interesting article published earlier today over at TC by David Lieb, who is the co-founder and CEO of Bump.  I’ll sum it up here for you, and if you feel so inclined you can go ahead and read the full version here.   Cognitive Overhead – What is it? Certainly, that would bea good place to start.  To reference what was said in the article by David Demaree: Cognitive Overhead — “how many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.”   While simplifying things generally is assumed as actions that: Minimize number of steps in a process Minimize time required Minimize # of features Minimize elements of each page Minimize the # of minimizations (jk ;)).   You may be thinking to youself, “Gee – is all this simplification really necessary?” “I mean, it makes sense to me.. so why wouldn’t it to anyone and everyone else?”   STOP RIGHT THERE.   Have...

Read More

Posted by on Apr 21, 2013 in Mobile | 0 comments

68% of Handymen Use Their Devices for Help at Work

68% of Handymen Use Their Devices for Help at Work

EMA Contractors has released new research compiled of US tradesman (general contractors, electricians, plumbers, heating , and ventilation, etc..) are using smartphones for work, and that it’s also rose 35% YOY. 68% even claim to use their devices to support their workload. EMA Partner, and Leader of EMA Contractors had this to say, “Smartphone and tablet use among contractors on the jobsite continues its dramatic rise and marketers that are not focusing resources in this area are missing an important opportunity. “At a minimum, marketers should be looking at developing apps that help contractors do their job, websites that are optimised for mobile devices and product literature that can be properly used on...

Read More

Posted by on Apr 21, 2013 in Mobile | 0 comments

60% of Mobile Users Consider Their Device Indispensible When Traveling

60% of Mobile Users Consider Their Device Indispensible When Traveling

When traveling, your smartphone could seem like the most important thing in existence. Even more so than money, keys, or food. This dependency consumers have created has resulted in some interesting statistics put together for us by Buzz City. Mainly, when leaving the house, and on the go – people’s phone are of the highest priority. Close to 65% say they use their device to check email both before and during travel. 69% use their device to listen to music, watch videos, read emails, and engage with social media every-day during commuting. Another 39% were found to consider their mobile as more important than money, 29% value their device above their keys and 16% claim they would prioritize their device over food. CEO of Buzzcity Dr KF Lai said, “Our research paints a picture of a constantly connected traveler  This strong consumer reliance on mobile presents significant potential for travel service providers when consumers are on the move – either for work or pleasure. Companies can take simple steps like optimizing their websites for mobile, ensuring...

Read More

Posted by on Apr 20, 2013 in Apple, Mobile | 0 comments

10,000 iPhone 5’s Falling Like Dominoes

10,000 iPhone 5’s Falling Like Dominoes

Saturday afternoon, and nothing to do eh?  Well, maybe you could start off your day by watching this AMAZINGly well thought out Domino sequence by the folks at Aatma Studios. What you may be surprised to realize is that all these phones are actually CG (computer generated).  So, yeah – the company didn’t actually go out and BUY 10,000 iPhone 5’s, (that certainly wouldn’t be cheap).  CEO Pramod Modi Shantharam said, “Except for the first iPhone that is set off, every other phone you see is computer generated,”  “We modeled, animated and rendered the CG phone where the footage was first motion-tracked and the CG phone was composited over it.”   Also adding, “We’ve been known for visualizing unique concepts for iPhones and iPads on our YouTube channel,” “This time, we wanted to stretch our creativity and deliver something that’s almost as entertaining as an advert. We think if the iPhone 5s were to have NFC, this concept commercial could be a unique way to promote it.” “The end...

Read More

Posted by on Apr 19, 2013 in Mobile | 1 comment

53% of Female Smartphone Owners Use 5 or More Shopping Apps [INFOGRAPHIC]

53% of Female Smartphone Owners Use 5 or More Shopping Apps [INFOGRAPHIC]

A new report from mobile marketing platform Swirl has surveyed 1,000 US female smartphone owners, to discover that while 53% may have up to 5 shopping apps on their device, they still prefer the real world in-store experience.  In fact, 76% prefer shopping for clothes and shoes in traditional bricks and mortar stores.  The data imposes that brands need to strengthen their in-store mobile offerings instead of solely focusing their effort on devices.  With only 1% of women that prefer to buy threads via mobile apps and sites, one would think this wouldn’t even need to be mentioned.   Swirl CEO Hilmi Ozguc had this to say,  “Women overwhelmingly prefer to shop for clothes and fashion in retail stores rather than online via their smartphones or laptops. That is not going to change dramatically anytime soon. “Retailers have a huge opportunity to use mobile technology to influence shoppers by delivering personalised content and offers where and when they matter most – while customers are shopping in their stores.”  ...

Read More