ksteineman | Mobile Minute

Posted by ksteineman on Jan 23, 2013 in Mobile | 0 comments

Retail Mobile Marketing spend to hit $55 Billion by 2015

Dr Windsor Holden at Juniper Research said, “If retailers truly want to maximize the mobile monetization opportunity, then optimization is critical. If you are using mobile advertising for consumer acquisition, you need to push users to a site with which they can comfortably interact; retailers that fail to respond to consumer demand will fall behind.” With that being said, according to Juniper Research retailers are to spend $28 Billion on mobile marketing campaigns in 2013. The analyst notes that in addition to smartphones; tablets have also created new ways for brands to engage with consumers, while other e-commerce desktop/laptops become more mobile-based. While there is much buzz around Augmented reality, NFC, and coupons many companies still don’t offer mobile sites, registration, or...

Posted by ksteineman on Jan 23, 2013 in Mobile | 0 comments

Localytics Growth – Revenue, Customers and Team

Localytics is the leading provider of app marketing and analytics solutions. The company announced today the results of 2012 were stellar (having trippled their revenue). Not only that, but the 4th quarter of 2012 marked the 12th consecutive quarter of record setting revenue. Additionally, the company has also expanded its offering to provide analytics insight and drive marketing campaigns for more than 500 million unique smartphones and tablet devices across iOS, Android, Windows 8, Windows Phone, HTML5, and Blackberry. Having also secured an additional $5.5 Million in funding Localytics has relocated to is new expanded HQ and also made additional hires. Localytics, CEO Raj Aggarwal said, “Apps have fundamentally shifted the experience for end-users and organizations need to stay relevant in this changing landscape with better insight into user behavior with more personalized and timely interaction,” “Localytics is at the forefront of this seismic shift and we are extremely proud that our success reflects our innovation and thought leadership in the mobile app space. We’ll build...

Posted by ksteineman on Jan 23, 2013 in Android News, iOS Updates, Mobile | 1 comment

iPhone captures 51.2% of US Smartphone market – Android Users up 10%

After reading earlier today about how Apple’s iPhone accounted for 6.2 million of Verizon’s 9.8 million (63%) activation’s it was discovered that only 651,000 were the iPhone 5. This may be due to the fact that the device was only sold for 1 week in the quarter. Overall, new data released by Kantar Worldpanel revealed that iOS stands at 51.2% vs 44.2% Android. Kantar also noted, “…36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,” The majority of these ‘switchers’ are said to have come from Verizon. With 49% of new iPhone sales from previous users of other OS’s, 30% came from Android. AT&T continues to lead as top carrier with 33.3% of smartphones sold in the 12 week period, while Verizon sits at a close...

Posted by ksteineman on Jan 23, 2013 in Apple, Apps, Marketing, Mobile | 1 comment

Apple App Store to have 435K New Apps in 2013

But how many of these Apps will go into the ‘App Graveyard’.. where many, many, many Apps wonder, waiting for the day their creators will revive them to become the App they were created to be. Mobile analytics firm and ad network Adeven released a new year-end report today which reveals several key findings. One of these finding is of course, that the iOS App Store is looking to grow an additional 435,000 apps this year (on top of the 790K+ apps available for download). This will be a substantial increase from 2012 which had 380,000. According to Surikate however, 81% of UK visitors stop browsing after checking out the top 50 apps. This is decrease in viewership is likely due primarily as a result of Chomp’s acquisition prior to iOS 6 when they implemented the new UI to the app store. Adeven also found that most apps were likely to go un-noticed with 64% of apps not even securing a ‘ranking spot’ for the month of December, thus...

Posted by ksteineman on Jan 23, 2013 in Mobile, Startups | 0 comments

Look-out Zynga. Storm8 just crossed 10 Million in Daily Active Users

Storm8 is a bootstrapped mobile game company founded by former facebook engineers. They just announced today that they have crossed the 10 million DAU (daily active users) mark, which puts that at nearly 1/3rd of Zynga’s own 33 Million DAU (from back in July). CEO Perry Tam went on to say, “We’re not a one-hit wonder. We never were and we are not a one-trick pony”. Who also mentioned that their network contains near 200 Million devices. While not known for having the most distinguisable titles in the space, Storm8 was early to market to both the Android and Amazon platform, and they are a company that is able to hammer out games more aggressively that some competitors. App Analytics Site released a report which included Storm8 as the 9th biggest game developer by revenue on iOS with only 40 Apps. The larger the reach, the less mone spent on CPA. Having 40 Apps also gives them the ability to implement things such as...

Posted by ksteineman on Jan 22, 2013 in Mobile | 0 comments

Android Market Share – Leaning towards Galaxy S III and Nexus 7

W3i has released a new update covering Android device market share. The data is based on the number of DAU’s (Daily Active Users) form W3i’s network of Android gaming apps for the month of December, 2012. So, without further adue.. All in all, “Other” still account for 68% of Android Device share, while the Samsung Galaxy S II, and S III sit at second with 10%. When looking at Operating System dominance on the Samsung Galaxy S III we see 54% (up 7% from November) with Jellybean, and 46% with ICS. Overall OS market share has Gingerbread leading at 49%, ICS in 2nd with 30% Jellybean in 3rd with 10%, Froyo at 9% and Honeycomb at only 2%. These figures are taken from Google’s Android Developer portal, when comparing with W3i’s very own portal, it is massively different with: ICS at 48%, Gingerbread at 35% and Jellybean at 13% – while the rest account for the remaining 17%. W3i predictions for 2013 include: Nexus 7...

Posted by ksteineman on Jan 22, 2013 in Mobile | 1 comment