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Posted by on Apr 1, 2013 in Mobile, Startups | 0 comments

Mobile Monday Accelerator Program – Momentum

Mobile Monday Accelerator Program – Momentum

For those of you working on a mobile startup that want help accelerating your business, Read on.. MobileMonday has assembled an amazing team of partners, mentors, and sponsors to help startups operationalize their businesses and land commercial deals. Momentum is a ten week program in San Francisco, providing workshops and events that help startups accelerate their business and develop deeper relationships within the mobile industry. The program is geared to startups that already have a shipping product and some amount of funding. This is more of a graduate program as opposed to teaching startup basics. It’s free to participate and  no equity is taken either. If you’re interested in finding out more.. Check Out the site, or apply...

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Posted by on Mar 25, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Heyzap Mobile Gaming Network and Now Ad Network?

Heyzap Mobile Gaming Network and Now Ad Network?

With it’s newest SDK update (today) Heyzap is allowing developers and publishers to introduce Heyzap ads to their games.  This will give Developers a opportunity to make more money, or to promote their games in other Heyzap games. As seen in the image below, the company suggests games that are of similar interest to the one’s you’re already playing. Since users are  sharing their information with friends on Heyzap, it allows the system to make reasonable suggestions as to other games the user might be interested in. Despite the fact that the ads program is officially launching today, Heyzap claims it has already run ads from Zynga, TinyCo, Storm 8, Gree, Kabam, and Com2Us as part of a “secret alpha.” In total, Heyzap ads are already running in 350 games (out of the more than 4,000 in Heyzap’s network).   In the press release announcement earlier today Co-Founder Jude Gomila said, “There are three components to the life cycle of a game that developers are concerned with: user acquisition,...

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Posted by on Mar 25, 2013 in Mobile, Startups | 0 comments

Yahoo Acquires Summly

Yahoo Acquires Summly

Today Yahoo has announced the acquisition of mobile news gathering and delivery startup Summly.  The acquisition price was was somewhere close to $30 million, as reported earlier by AllThingsD.  Prior to the acquisition the the company had raised $1.53 million from the likes of: Horizons Ventures, betaworks, Shakil Khan, Matt Mullenweg, Troy Carter and even Yoko Ono. Additionally, Summly was working with News Corp on summarizing their content. A Yahoo spokesperson said that, “the entire Summly team is joining the company in the next few weeks and that the app itself will close,” which makes this both an acqui-hire and acquistion. “The Summly service will be woven into of Yahoo’s mobile experience,” added Yahoo.   No idea what Summly is? Check this out. Adam Cahan, Yahoo SVP of Mobile and Emerging Products shared on the company’s blog, “Today, we’re excited to share that we’re acquiring Summly, a mobile product company founded with a vision to simplify the way we get information, making it faster, easier and more concise. At...

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Posted by on Mar 3, 2013 in Apps, Mobile, Startups | 0 comments

PocketMath Real-Time Bidding for Mobile Ads

PocketMath Real-Time Bidding for Mobile Ads

While still in closed beta PocketMath offers a unique solution to the Mobile Ad Exchange mix.  PocketMath is a self-serve, mobile demand-side platform, for buying RTB (real time bid) impressions across all mobile and tablet devices.  So how exactly do they do this? Through their real-time bidding, they aggregate and optimize the world’s mobile RTB impressions, in one self-serve platform.   A Brief intro of the importance of the types of opportunities this presents with RTB.  RTB is the technology that allows PocketMath to bid for impressions, within 100 milliseconds, that exactly match the criteria and parameters set for in a users campaign.  PocketMath optimizes ad spend by bidding dynamicaly on each impression.   A Startup based here in San Francisco, PocketMath was started two years ago by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several...

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Posted by on Mar 3, 2013 in Android News, Apps, iOS Updates, Mobile, Startups | 0 comments

Pluralsight Provides Hardcore Developer Training

Pluralsight Provides Hardcore Developer Training

Starting at just $29/month PluralSight has a Developer First, Training second methodology.  With Technology constantly changing this requires developers learning to maximize efforts and create innovative ideas.  PlurSight being developers themselves understands this.  By creating a hub where developers can find a wealth of information on just about any technology all in once place, PlurSight hopes to make a difference.   Their library is literally packed with hundres of develop-training videos from authors who are considered to be some of the best in the industry.   If you’re a smal business or an enterprise, Pluralsight has a plan for you as well.  Their business plan offers an easy-to-use management portal where you can manage licenses, view usage reports, view assessment results, and consolidate your billing – delivering a better ROI.   The video below can further illustrate why PlurSight might be right for you.  Especially if you know nothing about the industry when it comes to coding, and you’re really looking to get into it – they can a...

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Posted by on Mar 1, 2013 in Apps, Mobile, Startups | 0 comments

Execution Labs Launches Lab Partners

Execution Labs Launches Lab Partners

In an effort to hep the little guys, Canadian incubator-accelerator Execution Labs has announced its Lab Partners program, which will help the indie developers it’s working with, and other indies, to find fellow studios they can run cross-promotion campaigns with. The free service is accessed via the Lab Partners section of the Execution Labs website and delivered through the self-service Direct Deals functionality offered by monetisation outfit Chartboost.   Execution Labs Co-Founder Keith Katz said, “The market has shifted in favour of large publishers who can afford to spend $1.50 or more to acquire new players,”   “We’re trying to level the playing field by providing a matchmaking service that allows indie developers to find other developers who want to strike direct cross-promotional deals.” Indie mobile game developers who wish to be a Lab Partner can check out the service...

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