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Posted by on Jan 11, 2017 in Apple, Apps, Marketing, Mobile, Startups | 0 comments

5 Data Points to Point Your App Marketing in the right direction for 2017

5 Data Points to Point Your App Marketing in the right direction for 2017

App Marketing in 2017 It’s not every-day I decide to spend some time to express my thoughts on where things are headed in the app economy, or what people should be doing to really capitalize on all the hard work they’ve put into their products. But, then again – it’s not every-day a whole set of data points comes into my inbox (thanks Tune) that is compelling enough for me to consolidate them and put them into a piece with actionable insights. So here we are. Below you’re going to find 5 data points with my take on them, the only hope I have as a result of you reading this article is that you can: drive more downloads, increase retention, and optimize your monetization plan to come out on top. Let’s jump into it. As we can observe above: Downloads(like purchases) still largely are determined by our peers opinions of products (the consensus). In this case, Your App. Chances are if you don’t have ANY reviews, or poor reviews,...

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Posted by on Dec 20, 2014 in Apps, Mobile | 0 comments

Are You a Mobile Install Addict?

Are You a Mobile Install Addict?

As the year comes to a close it’s important to reflect back on what’s occured both in our personal lives and profesional as well. Thanks to the folks at Flurry, they’re making this easier than ever by providing us some very insightful datapoints on the: trend of app installs among users. It was previously expected that given the extremely rapid adoption of Smartphones in the U.S. and South Korea there would also be a point (this year) when those markets saw a deceleration in app downloads due to market saturation. Paul Adams of Intercom went on to predict that, “apps will become more of a service layer, replaced by enhanced notifications as the consumer interface.” Flurry, being the data junkies they are (in a good way) decided to put this theory to a test. Below are a few images of their findings, which, by the way, clearly indicate users app consumption even great than it was in 2012. As seen in the image above, there was a slight dip...

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Posted by on Aug 28, 2014 in Apps, Marketing, Mobile | 2 comments

How to Get More Users for Your App in 5 EASY Steps

How to Get More Users for Your App in 5 EASY Steps

Getting More Users for Your App in 5 EASY Steps Ok, ok, so maybe what I’m about to talk about is not the “easiest” thing to do.. BUT – I can assure you that by the time you’re finished reading this, it will have been explained in a way where the implementation thereof seems pretty “easy“. 😉 True story: I was having dinner last night with a friend who was asking for tips on how to go about marketing her teams app that is going to be published in about 3 months or so. The just of what I told her will be outlined in this article, so let’s start from the top. First Step: Build Community from the Get-go It’s never too early to start building a community of curious “would be users”/followers for what you’re working on. Hollywood has been especially good at this over the last few years in using Apps to to boost pre-release engagement for a film that’s about to come out and then again...

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Posted by on Aug 26, 2014 in Apps, Marketing, Mobile | 0 comments

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

Is it the End of “Free to Play”? Google and Facebook’s New App Guidelines May Say So.

  Over the past few weeks both Google and Facebook announced major changes to how games with in-app purchases (IAPs) are able to be advertised on their networks. Google for instance, plans to instate several new policies by the end of September, including: No longer allowing apps to be categorized as “free” if they offer in-app purchases Preventing users (particularly children) from being debited through an app’s default settings Encouraging developers to provide an email address should consumers wish to voice concerns or complaints. When it comes to Facebook, they’re making similar pushes in conjunction with the release of their latest advertising API. While the decision to end incentivized “likes” is garnering more media attention, requiring all apps to disclose whether in-app purchases are offered will have a much bigger effect on marketers when implemented on November 5th. While some developers (less than 10%) still haven’t even transitioned into having Freemium / free-to-play as their monetization strategy, 90% have. But here we are, 4 years after freemium started becoming...

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Posted by on Jan 3, 2014 in Apps, Mobile | 0 comments

Christmas App Stats 2013

Christmas App Stats 2013

I almost didn’t feel like posting this this year because I don’t see it as that insightful to developers.  I mean, sure it’s great to know how the App Store is performing in terms of the spikes that historically occur over Christmas up until the New Years, but the truth is – this time around, it wasn’t as dramatic as it has been in the past.  Thanks to the folks at Flurry for sharing the stats with us. As seen in the chart above the growth rate from 2012-2013 compared to 2011-2013 is substantially less.  A mere 25% YOY Growth in Average December Downloads and 11% YOY Growth in Christmas downloads, compared to 97% and 90% respectively. We can also deduce from the chart below that 2013 took a bit of a hit in terms of ‘Spiking’ for downloads.  While 2011, and 2012 weren’t that different it’s quite evident below.   Indeed the most popular apps this year around (again) were: Games.  Followed close behind by Social, Media, and...

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