iPhone captures 53% of US Market as Android drops to 42%
Kantar Worldpanel ComTech reports that Apple has today; achieved its highest ever share in the US (53.3%) mainly over the last 12 weeks, with the iPhone 5 helping to boost sales. In Europe, however, Android retains the highest % of market share with 61%, up more than 10% from 51.8% a year ago. Global Consumer Insight Director at Kantar Worldpanel ComTech Dominic Sunnebo, says, “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.” Samsung in Europe however, continues to lead with the number one smartphone manufacturer spot across the big five countries, and 44.3% share in the latest 12 weeks. Apple behind in second with 25.3% share while HTC, Sony and Nokia shares remain close in the chase for third position. Sunnebo further mentions: “Although Windows sales in the US remain subdued, Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia...
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