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Posted by on Jun 28, 2013 in Apps, Marketing, Mobile | 2 comments

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Build Brand Engagement with Mobile Apps [INFOGRAPHIC]

Thanks to to the folks at Mary Meeker’s earlier this week, it was reported taht smartphone users now check their phones on average of 150 times per day.  With $1 billion spent on mobile marketing in 2012, that figure is expected to double this year (in 2013), and shows no sign of slowing down thereafter.   As for marketers trying to determine what percentage of their advertising and media budget should be devoted to mobile app advertising, Fiksu had created a helpful infographic that showcases how traditional metrics like “CPM” and “CPC” stack up against the more known, more utilized “PPC” and other advertising mediums.  Having analyzed more than 2.4 billion app marketing data points from different global campaigns, Fiksu says that ” it’s very clear that mobile is significantly cheaper than traditional channels like online, outdoor, or broadcast. And mobile display advertising clearly trumps desktop pay-per-click advertising for cost-efficiency.”   A full study titled: “Brand building on mobile devices: measuring the value of consumer engagement” can be found here.  ...

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Posted by on Jun 21, 2013 in Apps, Marketing, Mobile | 0 comments

Chartboost Brings Developers Together Through Groups

Chartboost Brings Developers Together Through Groups

Today mobile game monetization platform Chart Boost has come up with a new feature to help Developers promote each-other’s titles. The new “Groups” feature will allow multiple developers to partner up and select based a wide variety of choices that include: country, incubator, language, and more. The SF based company has already built a network that incorporates 16,000 games and 8 billion ad impressions per month. This all started when they began facilitating advertising trades between mobile game makers and helping developers cross-promote titles within their own network of apps. Earning revenue by selling inventory. CEO Maria Alegre went on to say: “the company started receiving feedback that groups of four or five developers wanted to trade with each other, instead of doing one-to-one deals.” Adding, “indie developers might want to partner up in one group, or game makers from a specific geographic region might want to work together.” “We find that these partnerships are usually based around friendships,” “They might have met at this incubator or at GDC...

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Posted by on Jun 20, 2013 in Apps, Marketing, Mobile | 0 comments

Understanding Session Length VS Session Intervals to Boost Engagement

Understanding Session Length VS Session Intervals to Boost Engagement

This should be pretty straight-forward. Session length is when a user enters the app up until they exit, or time-out. Session intervals are the time in between the first session, and the next, and the one’s thereafter. Now the real question question is, why is it important to understand the differences, and how can this benefit you to increase engagement? I’m glad I asked 😉 Let’s get into that. Let’s say for instance you have a news media app, and you discover through analysis of your session length that sports related content has higher session lengths during Friday and Saturdays vs the rest of the week. Knowing this information gives you the ability to create a campaign that could notify users of a particular type of ‘sports related content’ to look out for on these days to boost engagement (session length) even more still. Of course, you’d need a tool like localytics or something to do this, but this is just to give you an idea.   When it...

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Posted by on Jun 19, 2013 in Apps, Marketing, Mobile | 0 comments

5 Tips for Launching your App

5 Tips for Launching your App

Seeing as my book (the App Launch Blueprint) will finally be converted to the appropriate amazon format tomorrow, I may as well write a little bit about some of the things you can expect to find if you read it. Let’s take this time to talk about 5 things you can do to turn negatives into positives in the pre-launch stage of launching your app, but also some other things. 1. Get Feedback and Use it It doesn’t really matter whether it’s your family, friends, roommate, taxi driver, what have you. They can all serve as great beta testers. The main thing you want to keep in mind is to not tell them the app is yours. You certainly don’t want any biased opinions, as that will do you no good. Wherever the place, make sure you’re testing based on the demographics you actually plan to serve with your app. I.E. if you’re making a game for kids, it probably wouldn’t make sense to go to an elderly home...

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Posted by on Jun 12, 2013 in Apps, Marketing, Mobile | 0 comments

What Will iOS 7’s “Near Me” Mean to Developers?

What Will iOS 7’s “Near Me” Mean to Developers?

First of all, I think this just goes to show that Apple clearly has no idea how to handle the MASSIVE amount of Apps that its platform is taking on every-single-day.  I mean, with over 900,000 Apps on iOS – and $10 Billion paid out to developers to say it’s a “hot market” is grossly under-stated – but I digress. “Near Me” which replaces the former, “Genius”‘s spot front and center (see image below) will, (in my eyes) provide a tremendous opportunity for local small and medium sized businesses looking to promote their apps across a given local. Additionally, it could also provide considerable value for dealers, franchise businesses, large retailers, and chains that want to reach consumers in particular areas. When it comes to how “Near Me” will affect ASO (App Store Optimization), whether it will help or hinder – is still yet to be determined. I do however see this as an incredible opportunity for developers who understand the idea of ‘developing for local markets’. Undoubtedly, for...

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Posted by on Jun 8, 2013 in Marketing, Mobile | 0 comments

Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]

Desktop vs Mobile PPC Market – Time to Play Catch-up? [INFOGRAPHIC]

Thanks to the folks over at Hanapin Marketing, we have this interesting infographic to look at today, particularly in the direction of the mobile PPC landscape – and not just in terms of how CPC’s perform, but also the most frequently used platforms by advertisers (as well as their results). Some key findings  include.. Paid Search Ad Spend by Device Computer: 86.1% Tablet: 8.9% Mobile Phone: 5.0% Paid Search Cost Per Click by Device Computer: $0.56 Tablet: $0.46 Mobile Phone: $0.30 Share of Total Ad Spend vs Share of Resulting Clicks Computer Ad Spend: 86% Clicks: 81% Tablet Ad Spend: 9% Clicks: 10% Mobile Phone Ad Spend: 5% Clicks: 9% More in the infographic below –...

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