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Posted by on Jun 7, 2013 in Apps, Marketing, Mobile | 0 comments

To Self Publish or Publish Through a Publisher

To Self Publish or Publish Through a Publisher

Every once in a while there isn’t really much “good news” out there in terms of things I consider to be insightful.  I mean shoot, if we look at just the last couple days, this whole “Project PRISM” thing and the lay-offs from Zynga and other studios are dominating the headlines.  That, and I guess Apple’s WWDC that’s coming up rather soon. For the rest of us that are looking for ways to move our business forward in the App and Mobile world, there is still hope.  And, in this article I hope to deliver some value to prove that there are still some of us that care about providing insightful information that can actually help people.  Versus, stressing them out over shit that’s been happening for years and rubbing gloom-and-doom forecasts in our faces.   Enough of that. Let’s talk about something else..   Had a fun time chatting this morning with one of my fellow readers, and he asked me a very good question, so good that I...

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Posted by on Jun 5, 2013 in Apps, Marketing, Mobile | 0 comments

5 Tips to Prevent Your App From Being a Bust

5 Tips to Prevent Your App From Being a Bust

With 74% of last months apps in the App Store becoming ‘Zombie Apps’ (Apps that didn’t rank) it makes you think: how can these hundreds of thousands apps not even get off the ground? My answer: bad marketing. While quality of product is certainly an important part of any business, it’s NOT ALWAYS this way, do you remember how shitty Windows Vista was? (maybe not if you’ve been an iLover the whole time ;)) But..what did Microsoft do instead of fixing the KNOWN issues that their users were experiencing? Marketing baby – and lots of it. It didn’t matter after a while, because people just bought into the illusion that Windows Vista was ‘semi-good’ according to the marketing, and by the time their sales started declining they came out with the nicer, better, less f’ed up – Windows 7. So today we’re going to cover 5 things you can do to make sure your App isn’t a bust, like the OS I described above. 1) Make your App Remarkable....

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Posted by on Jun 5, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]

Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]

After months of labor and restless nights you have to ask yourself (realistically), “What if I build it and they don’t come?” Well, that’s a good question to ask – because honestly, chances are that WILL be the case, (unless you bought my new book) or you have a PR campaign busting their asses on your behalf to ensure that your launch gets a decent amount of exposure. Nonetheless, to expect them to get your App in the top 10 would be a very hopeful thing. After all, now adays you would need at least 80,000 downloads in a 24hr time period according to the folks at TradeMob (a mobile app marketing company) who work with 80 different app discovery partners. After running the numbers from their data, TradeMob had concluded that 80,000 downloads will run you $96,000 in the U.S. for a non-game app — averaging $1.20 per install. Interestingly non-game apps have a 65% uplift, according to TradeMob; but when it comes to Games they get a...

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Posted by on Jun 2, 2013 in Marketing, Mobile | 0 comments

Consumer Behaviors Mobile vs Desktop

Consumer Behaviors Mobile vs Desktop

The year is 2013, AND You STILL haven’t implemented a Mobile Strategy for your brand? Consider this for a moment: mobile phones will surpass desktops as the most commonly used device to access the web (this year). It’s also worth knowing that 57% of consumers will not recommend a business with a poorly designed mobile site.  With that being said, there’s also a pretty big difference in consumer behavior on mobile vs. desktop and its critical to keep the simple stuff in mind (some of which we’ll cover in just a moment). So, let’s go ahead and get into this sucker as there’s kind of a lot to cover. 4 Primary Differences of Mobile vs Desktop 1) Shopping Habits Needless to say, Mobile commerce (mCommerece) is on the rise and shopping on mobile phones is going nowhere but up. In 2012, total sales of physical retail goods and services from smartphones was $8 billion (in the US) and this number is expected to grow 4x the size in less...

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Posted by on May 26, 2013 in Marketing, Mobile | 0 comments

Consumer Willingness to Engage with Ads for Free Content

Consumer Willingness to Engage with Ads for Free Content

This is always an interesting thing to look at. At which point do people succumb to incentivization? Well, according to a new chart from Tapjoy & Yankee Group the breakdown goes like this: Below is the percentage of mobile device owners willing to engage with advertising to receive free content. Tablet App, 77% Paperback book, 75% MP3 download, 73% Tablet app upgrade, 73% Coffee, 71% Smartphone app, 70% Smartphone app upgrade, 67% Newspaper, 66% After-all, who pays for things these days when you can just be solicited to? The stats above, as well as the image below make it more than evident that this is the case for most people. While a higher percentage of smartphone and tablet owners would rather engage with advertising for free apps and upgrades than pay for that content, I’m not saying people aren’t COMPLETELY unwilling to pay. Actually.. 56% of tablet owners said they would pay between $0.99 and $2.99 for an app. 46% would pay that much for an upgrade within an...

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Posted by on May 24, 2013 in Marketing, Random, Funny, or Cool | 0 comments

30 Most Overused Buzzwords in Digital Marketing [INFOGRAPHIC]

30 Most Overused Buzzwords in Digital Marketing [INFOGRAPHIC]

Saw this one over at Mashable, had to snag it.  After-all, what’s the point of using all these buzz words in the first place?  Why can’t we just have a conversation like NORMAL people?  I was talking with my friend Desmond a few days ago about aligning some strategic partnerships with our lead generation company and those in the direct sales industries and as I was describing it to him he straight up told me, “I don’t care about all that Mumbo Jumbo“. I found this especially intriguing (and couldn’t help but crack a smile as we were talking over the phone) because this is coming from a guy who went from knowing NOTHING about marketing 2 years ago, to now producing over $90,000 a month in affiliate revenue (on-top-of his other business ventures).   That’s pretty baller if you ask me.  What’s MORE impressive, (and refreshing if you ask me – again) is that whenever Desmond and I talk HE KEEPS IT REAL (maybe companies can learn a thing or...

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